wdc of seattle-king county and enterpriseseattle: washington economic development association 2011...

WDC of Seattle-King County and enterpriseSeattle:

Washington Economic Development Association

2011 Spring/Summer Conference

June 15, 2011

Collaborating for Industry Cluster Analysis and Development

Relationship - Background• Formal Partnership

– Board and executive committee seats– Grant execution and project partnerships– Service delivery to client companies

• Informal Partnership– Information sharing– Board member/community leader sharing– Champion for each other’s mission and organization

Diving Deeper into Our Economy

Opportunity and Challenge:• Puget Sound Regional

Economic Strategy-Prosperity Partnership

A Two-Pronged ApproachProsperity Partnership & the Regional Economic Strategy

PROSPERITY PARTNERSHIP

ACCOMPLISHMENTS

NEW REGIONAL ECONOMIC STRATEGY

FEEDBACK AND SUGGESTIONS

• Understand Our Niche Expertise within Industry Clusters• Make Connections with the Companies within those

Niche Clusters• Assist in the Success of these Companies

Diving Deeper: Our Economy

Serving the mission of both organizations

Diving Deeper: Our Economy

Interactive Media Analysis•Convened a sector panel, developed a career map and a plan to meet long-term cluster workforce needs.•Competitive market comparisons for interactive media •Serving the industry: Academy of Interactive Entertainment

Interactive Media Career Map

Fashion and Apparel AnalysisJointly funded analysis identified:•Industry cluster impacts and strengths•Workforce needs and occupations•Emerging trends in apparel technology •Industry cluster recommendations for growth

Diving Deeper: Our Economy

Financial Services Analysis

Jointly funded analysis identifying:•Size and impact of the cluster in our state•Subsectors that make up the cluster•Opportunities to influence industry’s growth•Workforce opportunities and challenges

Diving Deeper: Our Economy

Program Data Results• Interactive Media career map• Strategic market intelligence gathered—we know our

value proposition• Understand gaps between jobseeker skills and employer

needs• Specific recruitment successes (AIE)

How-to and Lessons Learned• Quantitative and qualitative• Analysis, not a study• Look for what makes your economy unique• Bring in other partners to help fund• Hold an event to announce the findings and

generate media attention• Just the beginning

• Data driven• Serving multiple purposes• Leveraging each organization’s strengths

for the benefit of both

The Value of this Collaborative Approach to Understanding our Economy

What Is Next

• Prosperity Partnership Update• Industry cluster activity• Industry support• Cross-sector collaboration and skills

evaluation

Contact us!

Marléna Sessions, CEOmsessions@seakingwdc.org

www.seakingwdc.org

Jeff Marcell, President/CEOjmarcell@enterpriseseattle.org

www.enterpriseseattle.org