we all sell for a living
Post on 14-May-2015
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NO, I am a professional and
I am employed as an Accountant.
I do NOT sell for a living!
Image: imagerymajestic/Freedigitalphotos.net
Meet Peter, an Accountant.
What does Peter do when he wants
to buy a new car, for example?
Image: Ambro/Freedigitalphotos.net
First, Peter would look at what is available.
Then Peter would collect
information about cars.
Image: KROMKRATHOG/Freedigitalphotos.net
Then Peter would evaluate
what he is getting
for money he is paying.
Image: imagerymajestic/Freedigitalphotos.net
And now Peter would
make a decision about which car to buy.
Image: imagerymajestic/Freedigitalphotos.net
Now let's have a look at
the traditionalhiring process.
Image: Michal Marcol/Freedigitalphotos.net
Image: jscreationzs/Freedigitalphotos.net
First, an employer would look at who is available -Job applications, social media, referrals, networking, etc.
It is an “advertisement” stage for employees.
Image: Ambro/Freedigitalphotos.net
Then the employer would collect information about candidates.
It is a “communication” stage for employees.
Then the employer would evaluate
what the company is getting
for money it is paying.
It is an “evaluation” stage for employees.
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Image: stockimages/Freedigitalphotos.net
And now the employer would make a decision about
which candidate to hire or to “buy”.
Image: imagerymajestic/Freedigitalphotos.net
As you can see, Peter, employers go through
the same process when hiring employees
as you go through when
buying a car.
Image: imagerymajestic/Freedigitalphotos.net
As you can see, Peter, employers go through
the same process when hiring employees
as you go through when
buying a car.
Image: Stuart Miles/Freedigitalphotos.net
An employed accountant
sells his services to his employer.
A self employed accountant
sells his services to his customers.
Image: Stuart Miles/Freedigitalphotos.net
There only difference is the way they get paid
for their services - through payroll or
withdrawals.
An employed accountant
sells his services to his employer.
A self employed accountant
sells his services to his customers.
Three skills Peter needs
to have in order to
”SELL” himself well.
Image: Stuart Miles/Freedigitalphotos.net
Image: imagerymajestic/Freedigitalphotos.net
#1. Advertise and market himself so
potential employers would know about
his existence
(website, blog, social media,
job applications, networking,etc.)
“Advertisement” Stage
#2. Communicate effectively about his
skills and expertise so an employer
would know what the company
is getting.
Image: imagerymajestic/Freedigitalphotos.net
“Communication” Stage
#3. Show value he can bring
to his employer for money to be paid
Image: imagerymajestic/Freedigitalphotos.net
“Evaluation” Stage
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Do you know how to
advertise, communicate
and evaluate
in order to“SELL” yourself
effectively?
Image: imagerymajestic/Freedigitalphotos.net
How to Advertise YourselfDo NOT rely only
on jobboards to show about your exisence.
Update all your social media profiles
and keep NETWORKING.
Personal connectionsonline or offline
work BETTER than any resume.
Image: Stuart Miles/Freedigitalphotos.net
Any interview is a
CONVERSATIONwhere
both parties ask and answer
questions.
Listen to ANSWER questions
but do not forget to ASK relevant
questions.
Image: Ambro/Freedigitalphotos.net
How to Communicate
Identify EMPLOYER's
problem that YOU can solve
and show how you would do it.
Example, link/attach a draft
marketing plan to your resume
if it is a part of the duties.
Image: KROMKRATHOG/Freedigitalphotos.net
How to Show Value
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