web 2.0 business secrets

Web 2.0 for Business: Revealing the Best Kept

SecretSarah “Intellagirl” RobbinsDirector of Emerging Technologies

Web 2.0: Coined by Tim O’Reilly in 2005

What is web 2.0?Spans all connected devices

Continually-updated

Gets better the more people use it

“Architecture of Participation”

Rich user experiences

Engagement with your users

Opens data and services for re-use by others

Applications that reside in the space “between” devices

Death of the “personal” computer

Remote data storage

API: Application Program Interface

Prosumer-Participation

Connectedness

API

Connectedness

Prosumer-Participation

Remote data storage

Examples ofWeb 2.0-ness

Use

r- G

ener

ated

Cont

ent

Soci

al

Data Storage

GooglemapsAttendee listfrom registrationpage

Technorati

Del.icio.us

Flickr

Mashup

Immersive

Web 2.0 is changing the world

YouTube produces over 3250 hours of content every day

That’ s the equivalent of 135 always on TV channels

91% is NEW content

71 million blogs

There are over 60 BILLION e-mail messages sent each day

40 exabytes (40 Billion Gigabytes) of unique new information will be generated worldwide this year.

That's more than the entire

Library of Congress... a LOT more ...

= 296,000 Libraries of Congress

.

That's over 6 Terabytes of information

per person

A stack of books over 200 feet tall

Wikipedia has 1.8 million English articles

250 languages

282,874 contributors

Over 600 million words 15x Britannica

7 million articles total, 2 billion words,

Changing Models of

Communication

Let’s see an example

Once upon a time……

EUREKA!

You won’t believe what I just heard on

NPR!

Meanwhile…

SALES!!!!!

Break Time!After the Break: Web 2.0

and YOUR Business

Web 2.0 is BIG Business

Google 525.01

Facebook to sell for $2 Billion

Yahoo buys Del.icio.us for $30 Million

Web 2.0 and YOUR Business

Apps you can start using today!

Google: Gmail, Docs, Notebook, Reader

Del.icio.us

FirefoxPost to Del.icio.us

Easy Google Search

MultipleTabs

NotebookZoteroMusic Controls

CustomSidebarAdd-ons

LinkedIn

Web 2.0 + Your Business + Media Sauce = Success!

How can we help you?

Website Feeds

Facebook Apps

Custom Mashups

Instant Resource Location

Second Life

Multi-App Networks

Business is Changing

Are you ready?

Want to know more?