web analytics 101 - getaway travel blog conference 2012

Where do they come from, where do they go?...

…or Web Analytics

(& a bit of Wordpress, SEO & PPC)

@josephclawrence  

What we’ll look at

•  Intro. The Bird’s Eye View. •  Why Bother? •  Web Analytics 101 •  Who are they? •  Where do they come from? •  What do they do?

•  Heat Mapping & Visualisations •  Wordpress

Intro. "The bird’s eye view."

A Visitor (unique)

A Pageview

A Visit

Bounce Rate

Time On Site

Why bother?"

Know your audience.

‘If you can measure it, you can manage it’ - somebody lame (not me)

Cash."

Web Analytics 101."

Who are they?"

Where do they come from?"

Language."

Technology."

The source."

Search."

Campaigns."

Social."

What "do they do?"

Content."

Conversions."

Goals."

Events."

Heat maps"& data visualisation."

h/p://www.crazyegg.com  

h/p://flow.mixpanel.com  

h/p://flow.mixpanel.com  

h/p://flow.mixpanel.com  

h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐for-­‐wordpress/  

•  Logged in users •  Author name •  Single category •  All categories •  Tags •  Publication year

h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐dashboard/  

h/p://wordpress.org/extend/plugins/google-­‐analy>cs-­‐dashboard/  

Finito! joe@clickshape.com

@josephclawrence

…Questions?