web directions south 2010 design thinking & doing

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A talk by David Gravina, Digital Eskimo's Creative Director and founder on using Design Thinking to expand the digital designers problem domain.

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Design Thinking (and doing)From a Digital to a World View

David Gravina

Creative Director

Digital Eskimo

Web Directions : Design Thinking (and doing)

Design Thinking (and doing)From a Digital to a World View

David Gravina

Creative Director

Digital Eskimo

Web Directions : Design Thinking (and doing)

Web Directions : Design Thinking (and doing)

“A process of creative and

critical thinking that allows

information and ideas to

be organized, decisions to

be made, situations to be

improved, and knowledge

to be gained.”

Dr Charles BurnetteDesign

Web Directions : Design Thinking (and doing)

An approach to solving

problems. It embodies an

ethos that values

questioning,collaboration,

creativity and learning

through trial and error.

Design

“A process of creative and

critical thinking that allows

information and ideas to

be organized, decisions to

be made, situations to be

improved, and knowledge

to be gained.”

Dr Charles Burnette

Web Directions : Design Thinking (and doing)

strategy(business) designer

Hey guys ... maybe you should reconsider the

iSnack idea!

Web Directions : Design Thinking (and doing)

strategy(business)

We are on the cusp of a

design revolution in

business. As a result,

today's business people

don't need to understand

designers better, they

need to become

designers.

Roger Martin,

Dean of Rottman School

of Management

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