web207 rwmc: digitisation, convergence and copyright law by angeline h
Post on 15-Jul-2015
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In the past we have consumed media in analogue forms but we are now in the era of
Digitisation. Digitisation is the process of converting analogue objects into digital format.
Analogue Digital
Digitisation
Media convergence is the coming together of different technologies as a result of
digitisation. In Henry Jenkins’ view, it gives us the opportunity to develop new skills, new
ways of transmitting information, new creative genres and new modes to deliver education
to students. He argued that it “is more than simply a technological shift”. Convergence allows one media product to perform many different tasks.
Media Convergence
The internet technology and its Web 2.0 platforms together with digitisation and
convergence have given us the opportunity to participate, consume and produce media in
the virtual world. It transforms the relationship between industries, market and audiences.
Flickr
Web 2.0 platforms
Through transformation and convergence audiences are no longer passive consumers but also
active producers. Out of all these emerge a culture of participatory. We upload photographs onto
Flickr or Instagram (photo sharing sites). We download music, movies, artwork, text, cliparts and
images to remix and mashup. We then upload our newly created piece of work onto social media
website such as SlideShare, Vimeo, or YouTube. How many of us are familiar or even aware of
copyright and individual properties law?
Hello World!
Remix and mashup
Downloading and copying other people's work are illegal activities unless permission
is sought and given by the owner. Individual’s work is protected by copyright law
which protects the right to the ownership and economic right driven from the work of
the creator. Infringement on copyright law can get you into a great deal of trouble.
If you check
before you
download.
This need not
be the case!
It can cost
you money.
Some works are
free for the general
public to use.Look for material
that gives you the
right to use.
Copyright Law
Copyright law is restrictive but necessary for the protection of the artist’s income. However,
it need not stop us from producing creative work to share in the digitisation and
convergence era. Legally usable and sharable materials are available on sites such as:
Flickr
For example my work here gives permission to re-use, share and build upon. There are many works such as this one that promotes "Free society”.
OpenPhoto
Creative
Commons
Copyright Law
Knowing where to look for and check the license permission is very
important to avoid copyright infringement. Creative Commons’ web site has
information on types of licenses under which the owner of the work has
waved certain rights to their works.
Attribution-NoDerivs (You may not alter, transform, or build upon this work.)
Attribution-ShareAlike (If you alter, transform, or build upon this work, you may
distribute the resulting work only under the same or similar license to this one.)
Attribution-NonCommercial (You may not use this work for commercial
purposes.)
Attribution-NonCommercial-NoDerivs (You may not use this work for commercial
purposes; You may not alter, transform, or build upon this work.)
Attribution-NonCommercial-ShareAlike (You may not use this work for
commercial purposes; If you alter, transform, or build upon this work, you may
distribute the resulting work only under the same or similar license to this one.)
Creative Commons Licenses
For helpful information on copyright law, go to:
http://creativecommons.org.au/
Don’t forget!
Do the right thing and check for copyright permission before you download or copy.
Thank you for watching
“Reflective Web Media Creation (RWMC)
- Digitisation, Convergence and Copyright Law”.
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Credits:
The following Images were retrieved from Openclipart.org.
Aquatic. (2010). Plasma Telly [digital image]. Retrieved from https://openclipart.org/detail/33247/plasma-telly-by-
aquatic
Algotruneman. (2013). Ebook Icon [digital image]. Retrieved from https://openclipart.org/detail/179942/ebook-
icon-by-algotruneman-179942
AJ. (2008). Simple VHS tape [digital image]. Retrieved from https://openclipart.org/detail/18997/simple-vhs-tape-
by-aj
Anarres. (2015). Tree Club House Remix [digital image]. Retrieved from
https://openclipart.org/detail/211237/tree-club-house-remix-by-anarres-211237
Ben. (2010). Internet Icon [digital image]. Retrieved from https://openclipart.org/detail/86401/internet-icon-by-ben
Bluepal. (2010).camera [digital image]. Retrieved from https://openclipart.org/detail/82795/camera-by-bluepal
Bocian. (2015).E-book reader [digital image]. Retrieved from
https://openclipart.org/detail/211639/e-book-reader-by-bocian-211639
Edoardoposa. (2014). A smartphone [digital image]. Retrieved from
https://openclipart.org/detail/193433/smartphone-by-edoardoposa-193433
Gsagri04. (2011). Smart phone [digital image]. Retrieved from https://openclipart.org/detail/136993/smart-phone-
by-gsagri04
Gnokii. (2011). Movie Clapper Board [digital image]. Retrieved from https://openclipart.org/detail/130297/movie-
clapper-board-by-gnokii
Gezegen. (2012). Email Rectangle Simple_10 [digital image]. Retrieved from
https://openclipart.org/detail/170593/email-rectangle-simple_10-by-gezegen-170593
Gramzon.(2010). Book [digital image]. Retrieved from https://openclipart.org/detail/67633/book-by-gramzon
Hildreth, A. (2015). Callouts: Don't forget!
Credits continue
Ilnanny. (2012).Audio CD [digital image]. Retrieved from https://openclipart.org/detail/169621/audio-cd-by-
ilnanny
JGM104. (2011). HD TV [digital image]. Retrieved from https://openclipart.org/detail/137809/hdtv-by-jgm104
J_Alves. (2010). GPS [digital image]. Retrieved from https://openclipart.org/detail/34639/gps-by-j_alves
Jlmrtinez. (2014). Telephone [digital image]. Retrieved from https://openclipart.org/detail/208573/telephone-
by-jlmrtinez-208573
Keistutis. (2014). Vinyl [digital image]. Retrieved from https://openclipart.org/detail/191265/vinyl-by-keistutis-
191265
Lukeb. (2014). Game Loader UI component – superb [digital image]. Retrieved from
https://openclipart.org/detail/203174/game-loader-ui-component---superb-by-lukeb-203174
Machovka. (2006). CD [digital image]. Retrieved from https://openclipart.org/detail/2295/cd-by-machovka
Nicubunu. (2009). Newspaper [digital image]. Retrieved from
https://openclipart.org/detail/22249/newspaper-by-nicubunu
Neoguiri. (2008). TV [digital image]. Retrieved from https://openclipart.org/detail/16136/tv-by-neoguiri
Qubodup. (2015).Gamepad White [digital image]. Retrieved from
https://openclipart.org/detail/212648/gamepad-white-by-qubodup-212648
Rollandin, Francesco. (2009). Architetto -- Bibliografia [digital image].
https://openclipart.org/detail/25094/Architetto_--_Bibliografia-by-francesco_rollandin
Rones. (2012). Telephone set Bs-23 [digital image]. Retrieved from
https://openclipart.org/detail/168787/telephone-set-bs-23-by-rones
Rollandin, Francesco. (2010). Architetto -- utente singolo [digital image]. Retrieved from
https://openclipart.org/detail/34957/utente_singolo_architet_01r-by-francesco_rollandin
RG1024. (2010). Money bag [digital image]. https://openclipart.org/detail/31207/money-bag-by-rg1024
Wik2kassa.(2012). Digital Camera [digital image].Retrieved from
https://openclipart.org/detail/171090/digital-camera-by-wik2kassa-171090
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