web_analytics_part1--turning_numbers_into_action--1-20-2011

TELL US WHO YOU ARE.

TELL US HOW MUCH YOU KNOW.

TELL US WHY YOU’RE HERE.

“The process of obtaining an optimal or realistic decision based on existing data.”

-Wikipedia

“Web Analytics is the science and the art of improving websites … by improving the customer’s website experience. It is a science because it uses statistics, data mining techniques, and a methodological process. It is an art because… the analyst or marketer has to draw from a diverse pallet of colors (data sources) to find the perfect mix that will yield actionable insights.”

-Weisberg and Kaushik

http://www.google.com/analytics/index.html

http://www.google.com/analytics/index.html

http://www.kaushik.net/avinash/

http://www.google.com/analytics/index.html

http://www.kaushik.net/avinash/

http://blog.instantcognition.com/

http://webanalyticsland.com/web-analytics-books/

http://www.webanalyticsassociation.org/

Char Boothcharbooth@gmail

blog: info-mational - infomational.com@charbooth

Paul Signorelli & AssociatesSan Francisco, CA

415.681.5224paul@paulsignorelli.com

paulsignorelli.com

Title slide: From Mollycake’s photostream at http://www.flickr.com/photos/mollycakes/226843996/sizes/z/in/photostream/

Smartphones: From Csaila’s photostream at http://www.flickr.com/photos/csaila/3648816968/

Fire Hydrant: From Will Lion’s photostream at http://www.flickr.com/photos/will-lion/2595497078/sizes/z/in/photostream/

Bow & Arrow: From Melilab’s photostream at http://www.flickr.com/photos/melilab/2436615256/sizes/z/in/photostream/

Question Mark & Exclamation Point: From Horia Varlan’s photostream at http://www.flickr.com/photos/horiavarlan/4290549806/sizes/z/in/photostream/

Man at Desk: From Brian Auer’s photostream at http://www.flickr.com/photos/brianauer/2104054031/

Sleeping at Desk: From Bewarenerd’s photostream at http://www.flickr.com/photos/bewarenerd/238306029/sizes/z/in/photostream/

Mountains: From Christianisthedj’s photostream at http://www.flickr.com/photos/hcmedkamera/2291925430/

Molehills: From Stiphy’s photostream at http://www.flickr.com/photos/somebodysavedme/277634286/

Target: From Ntang’s photostream at http://www.flickr.com/photos/ntang/21736757

Question Mark: From 姒儿喵喵 ‘ s photostream at http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/

Finish Line: From Jerekey’s photostream at http://www.flickr.com/photos/tyreseus/507244847/sizes/z/in/photostream/

Fireworks: From Express Monorail’s photostream at http://www.flickr.com/photos/expressmonorail/3096574067/sizes/z/in/photostream/

Math Symbols: From Mykl Roventine’s photostream at http://www.flickr.com/photos/myklroventine/2332789392/sizes/m/in/photostream/

Gloves: From ARTS’s photostream at http://www.flickr.com/photos/arts/93481862/

Images taken from flickr.com unless otherwise noted