web_analytics_part1--turning_numbers_into_action--1-20-2011
DESCRIPTION
First of two web analytics presentations by Char Booth and Paul Signorelli for ALA TechSource. Presentation delivered as a live webinar on January 20, 2011; part 2 on January 27, 2011. Part one focuses on web analytics basics and how to effectively use and present the information gathered through web analytics tools. Script included in speaker notes; for more information, please visit http://www.alatechsource.org/blog/2010/12/ala-techsource-workshop-library-analytics-inspiring-positive-action-through-web-user-da.TRANSCRIPT
TELL US WHO YOU ARE.
TELL US HOW MUCH YOU KNOW.
TELL US WHY YOU’RE HERE.
“The process of obtaining an optimal or realistic decision based on existing data.”
-Wikipedia
“Web Analytics is the science and the art of improving websites … by improving the customer’s website experience. It is a science because it uses statistics, data mining techniques, and a methodological process. It is an art because… the analyst or marketer has to draw from a diverse pallet of colors (data sources) to find the perfect mix that will yield actionable insights.”
-Weisberg and Kaushik
http://www.google.com/analytics/index.html
http://www.google.com/analytics/index.html
http://www.kaushik.net/avinash/
http://www.google.com/analytics/index.html
http://www.kaushik.net/avinash/
http://blog.instantcognition.com/
http://webanalyticsland.com/web-analytics-books/
http://www.webanalyticsassociation.org/
Char Boothcharbooth@gmail
blog: info-mational - infomational.com@charbooth
Paul Signorelli & AssociatesSan Francisco, CA
paulsignorelli.com
Title slide: From Mollycake’s photostream at http://www.flickr.com/photos/mollycakes/226843996/sizes/z/in/photostream/
Smartphones: From Csaila’s photostream at http://www.flickr.com/photos/csaila/3648816968/
Fire Hydrant: From Will Lion’s photostream at http://www.flickr.com/photos/will-lion/2595497078/sizes/z/in/photostream/
Bow & Arrow: From Melilab’s photostream at http://www.flickr.com/photos/melilab/2436615256/sizes/z/in/photostream/
Question Mark & Exclamation Point: From Horia Varlan’s photostream at http://www.flickr.com/photos/horiavarlan/4290549806/sizes/z/in/photostream/
Man at Desk: From Brian Auer’s photostream at http://www.flickr.com/photos/brianauer/2104054031/
Sleeping at Desk: From Bewarenerd’s photostream at http://www.flickr.com/photos/bewarenerd/238306029/sizes/z/in/photostream/
Mountains: From Christianisthedj’s photostream at http://www.flickr.com/photos/hcmedkamera/2291925430/
Molehills: From Stiphy’s photostream at http://www.flickr.com/photos/somebodysavedme/277634286/
Target: From Ntang’s photostream at http://www.flickr.com/photos/ntang/21736757
Question Mark: From 姒儿喵喵 ‘ s photostream at http://www.flickr.com/photos/crystaljingsr/3914729343/sizes/z/in/photostream/
Finish Line: From Jerekey’s photostream at http://www.flickr.com/photos/tyreseus/507244847/sizes/z/in/photostream/
Fireworks: From Express Monorail’s photostream at http://www.flickr.com/photos/expressmonorail/3096574067/sizes/z/in/photostream/
Math Symbols: From Mykl Roventine’s photostream at http://www.flickr.com/photos/myklroventine/2332789392/sizes/m/in/photostream/
Gloves: From ARTS’s photostream at http://www.flickr.com/photos/arts/93481862/
Images taken from flickr.com unless otherwise noted