webinar beyond spreadsheets - ibm cognos

Webinar Sales en Marketing Beyond SpreadsheetsDoor Bas Jansen – Performance management consultant Finext

What:

Where:

Who is Finext

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Key Questions:Hoe sla je een brug tussen en marketing, sales en control?Hoe wordt de boodschap van sales & marketeers gehoord in de board?Hoe creëer je maximaal tijd en inzicht voor je klanten en campagnes?

Who is in:Sales-managersSales-professionalsMarketing-managers Marketing-professionals Business controllersCommercial controllers

What to cover:pain – needs – role – mood – empowering – vision – possibilities

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Demonstration

Needs:- More time to focus on your job- Feeling support & trust of the

organization- Less waiting time for response- Speak your own language - No wasting time to bundle

information- No incorrect data

Pain:

Information lack

Intro

Agenda

Situation

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Vision

Demonstration

Roles: Board Strategic Policy Targets

Control Performances Marge Stocks

Marketing

Campaigns Key products Target industries

Sales Revenue Customers Regions

Customer

Buying Be happy

Empowering:

Marketing

Sales

BoardCustom

erControl

Mood:

Intro

Agenda

Situation

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Vision:- Keep it simple- Maturity phasing- Regulation of information

possibilities:

Customerbehaviour

Performancemonitoring

Margesimulation

What-if

Campaignfeedback

Profitmanagement

Competitormonitoring

Intro

Agenda

Situation

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Demonstration

Bas Jansenbas.jansen@finext.nl06 2042 8029

Next event:15 November: Webinar supply chain management beyond spreadsheets

29 November: Webinar deep dive customer value management

Questions or nuggets?

Intro

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Demonstration