webinar: engaging donors and activists on social media with attentive.ly

HOW TO ENGAGE YOUR ACTIVISTS AND DONORS ON SOCIAL MEDIA

Roz LemieuxCo-Founder, CEO

- 14+ yrs digital exp- MoveOn “Geek Organizer”- Executive Director, NOI- Co-Founder, Fission- Campaigns & Elections 2012

Innovator

Who are we?

That’s me

What are we up to?

Attentive.ly shows you what the influentials on your email marketing list are buzzing about on social media.Our MissionTurn static email lists into vibrant online communities of brand evangelists.

1. Big Picture: Email Social

2. Social Actions

3. Engaging Influentials

4. After You Hit Send

5. Daily Habits

6. Getting to Know Your List

What’s on the Agenda?

THE BIG PICTURE

The Problem: Email Churn Up, Response Down

The Problem: Orgs Lagging on Social Media

Social Media ROI is rising, slowly Wow! Email is ROI is strong!

Attentive.ly starts with known high-value users: Your opt-in email list members…

Expand email relationships to social

Target email based on social activity

Identify influencers, message based on Twitter & Facebook posts.

The Solution: Integrated Communications

SOCIAL ACTIONS

The Power of Influentials

"I just wanted to let you know that our pilot campaign using the Twitter matched emails far exceeded our expectations. The email blast that we sent out generated over 500+ tweets and yielded our highest action rate in the past 12 months.”

David Norton, Online Advocacy Manager SEIU

Case Study: SEIU

David Norton, Online Advocacy Manager SEIU

Case Study: ONE

David Norton, Online Advocacy Manager SEIU

Case Study: NRDC

ENGAGING INFLUENTIALS

The Power of Influentials

Find influentials on your list sorting by Klout score

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Target by location for events, fundraisers

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Click through to top members’ profiles to vet them.

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AFTER YOU HIT SEND

Example – Search for related keywords like “BPA”.

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Sort by Klout. Ask influentials to RT your action. Engage.

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Download the list. Email suggested Tweets and posts.

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“We searched our supporters’ Tweets and Facebook posts to find out who really cared about environmental health. We then asked those members to commit to 3 Tweets per day or 1 Facebook post per day during the campaign. We had 100% conversion. Everybody we reached out to was super excited to be part of the campaign.”

Sarah Francis, Momsrising Campaign Director

Case Study: Momsrising

DAILY HABITS

SOCIAL DATA: KNOW YOUR LIST

Stats show your members’ reach and presence, when they’re active, and puts a face to your top influencers.

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See trending topics, #hashtags, images, videos, and links.

The Dashboard shows what’s on supporters minds.“Watched Terms” chart shows interest over time in key topics.

Q&A

@ATTENTIVE_LYROZ@ATTENTIVE.LYARTIE@ATTENTIVE.LY

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