webinar - getting started with adobe design: tips and tricks for your next annual report -...

With Marisa VitielloJanuary 9, 2018

Getting Started with Adobe Design: Tips and Tricks for Your Next Annual Report

Assisting with chat: LaCheka Phillips, TechSoup

Marisa Vitiello

Presenter

Adobe Stock Experts and Chat Moderators: Evelyn Chang - Content Manager, Shea Molloy - Creative Outreach & Design Specialist, RF Jurjevics - Digital Production Associate and Caitlin Crews - Content Contributor Outreach Associate

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The Need Is Global – And So Are We

TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement

solutions for a more equitable planet.

Where are you on the map?

Countries Served TechSoup Partner Location NetSquared Local Group

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Acclivity Adobe

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ClickTime Closerware

• Alpha Software •• Atlas Business Solutions •• Atomic Training• Autodesk• Azavea• BetterWorld• Bitdefender• Blackbaud• Bloomerang• Box• Brocade• Bytes of Learning• Caspio• CauseVox• CDI Computer Dealers• Cisco• Citrix• CitySoft• CleverReach

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• Dell• Dharma Merchant

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Informz InterConnection

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Recyclers

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• Reading Eggs• ReadyTalk• Red Earth Software• Sage Software• Shopify• Simple Charity

Registration

• Skillsoft• Smart Business Savings• Society for Nonprofit

Organizations

• Sparrow Mobile• Symantec• Tableau• TechBridge• Tech Impact• Teespring• Telosa• Tint• Ultralingua• Western Digital• Zoner

Marisa Vitiello is a Contributor Relations

Specialist for Adobe Stock. She is also an artist, designer, and educational consultant.

About Marisa Vitiello

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

TechSoup-Adobe Webinar: Design for Annual ReportsMarisa Vitiello

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Overview of Webinar

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Agenda§ Annual report objectives and contents

§ Summary of key annual report challenges

§ Why you need graphic design in your annual report

§ How to leverage Adobe technology to create compelling content

§ Q&A

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Annual Report Overview

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Annual report objectives§ Ensure regulatory compliance

§ Show donor engagement

§ Highlight organization’s achievements

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Contents of an annual report§ Executive report§ Organization History and/or Highlights§ Financials§ Fundraising efforts§ Grant(s) report§ Organizational achievements

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Key annual report challenges§ Many non-profits lack design resources § Organizations are not aware of, or don’t know how to utilize, design software options§ Newer nonprofits mistake financial data and metrics for storytelling

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Annual Report Design

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Why focus on design?

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Why Design?§ To put a face to your organization and why you care§ To help people see your community and shared efforts§ To share your accomplishments§ To show essential data in an interesting way§ To tell your supporters that their money is well spent and call them to action

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Essential Elements and Design Tips

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Include• A message from the director. • Your mission and some information

about programs.• Information/data about successes

and failures.• Callout to your supporters, including

funders, staff, and board.• Stories or quotes.• And possibly a call to action or

information on going forward.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Robin Williams’ Design Basics*• Contrast• Repetition• Alignment • Proximity

*From the Non-Designer’s Design Book

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Essential Elements and Design Tips§ Keep it spacious and simple§ You don’t have to tell the whole story graphically—a design document can be an add on

to a text heavy document§ Include

§ visuals of your community§ navigation if your document is long§ a note from the director§ essential data § testimonials

§ Keep CRAP in mind: Contrast, Repetition, Alignment, Proximity

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Demo Adobe InDesign and Stock Templates

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Q&A

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Wrap Up

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

More Adobe Apps to Consider for Your Report § Adobe Spark: A free app that allows you to easily create pleasing web pages and videos.

Adobe Creative Cloud All Apps on TechSoup§ Adobe Premiere Pro: Edit professional level videos (a higher level of control than Spark

video provides). § Adobe Illustrator: Use for building infographics§ Adobe Photoshop: Great for doing everything from editing photos to creating collages to

making posters. You can even edit videos using Photoshop now. § Lightroom CC: The new Lightroom CC (not to be confused with what is now called

Lightroom Classic) provides easy ways to make your photos stand out.

*TechSoup offers Adobe Creative Cloud at a discounted rate

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

ReferencesAnnual report samples§ Arts Corps 2017 Annual Report § Human Rights Watch 2016 Annual Rights Watch§ Girls Who Code 2015 Annual Report§ Big Brothers Big Sisters of Orange County § International Medical Corps 2016 Annual ReportAdobe Stock§ Adobe Stock§ Annual report template used in webinar § Adobe Stock learn templates§ A tutorial for using InDesign with an Adobe Stock template

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