webinar recording - man vs machine: the automation debate

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#ThinkPPC ExchangeMan vs. Machine – The PPC Automation Debate

HOSTED BY:

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Presenters

• Sean Quadlin (Host)– Senior Account Manager @ Hanapin– Blogger at PPC Hero– @SeanQuadlin

• Matt Van Wagner– President– Find Me Faster– @mvanwagner

• Neil Sorenson– Founder– Legendary Search Marketing– @iNeils

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The Topic

Man vs Machine

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in PPC?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Live Poll Question #2

How do you manage your account(s)?#thinkppc

a) I manage it myself.b) I’m part of a team that manages it.c) I outsource my account management.d) I’m rethinking how my account is managed.

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To Start

What will man vs machine mean for our discussion?

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Discussion Point One

Machines are better at

managing bids than people.

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Discussion Point Two

Manual reporting better serves a client's needs than

automated reporting

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Discussion Point Three

Ads can best be managed by machines

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Discussion Point Four

No machine could ever end a test like a human could.

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Discussion Point Five

Keyword additions (for either account

expansion or negative

keywords) are better when done

by a machine

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Discussion Point Six

A machine will never understand the competition like

a person would

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Bonus Round!

Switch positions. Neil, what's one thing a person

will do better? Matt, what's one thing a

machine will do better?

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Live Q&A Time!

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