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Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
WebmasterOverview
Instructor: Joseph DiVerdi, Ph.D., MBA
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Purposes of Web Site
• Individuals, Organizations, Businesses Rely on Web Sites– To Provide & Collect Information– To Manage Processes– To Interact with Communities & Customers
• Reliable, Informative, & Responsive Web Site– Will Create a Positive Image– Will Increase Visibility– Will Help Manage Costs
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Webmaster Mission
• Webmasters Ensure That:– The Information on a Site is Accessible – The Information on a Site is Usable– The Site is Always Available– The Performance is Good– Users Can Get Needed Information– The Organization Can Collect Information It Needs
• Whatever It Takes to Accomplish These Goals– Legally– Ethically– Morally
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Potential Webmasters
• Content Providers • Designers • Programmers • Administrators
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Potential Webmasters
• Content Providers – Work on the Data or Content Itself – Create or Edit HTML Documents– Incorporate Images & Forms– Maintain the Integrity of the Site's Links
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Potential Webmasters
• Designers – Create the Images Used in the Site– Define the Overall & Detailed Look of the Site
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Potential Webmasters
• Programmers – Write CGI, Perl, Java, JavaScript, & Other
Programs for Incorporation into the Site– Provide Tools Which
• Accept & Integrate User Supplied Data• Create Dynamic Content• Perform Electronic Commerce
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Potential Webmasters
• Administrators – make sure that the server runs properly &
efficiently at all times. They might also be for writing new scripts & maintaining document & site security
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Evolution of Webmaster
• Webmaster is Often Too Big for One Person• It is Supplemented by Other Titles
– Internet Strategist develops, executes, & manages strategy for use of Internet technologies in support of corporate initiatives
– Electronic Commerce Manager develops, drives, executes, & manages Internet commerce for a business unit
– Internet Strategy Director develops & implements a wide range of Internet strategies to meet company business objectives
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Growth Paths
• Hirers indicate most candidates are found in related jobs where they have shown a strong interest or aptitude for Internet Technologies:– Network or System Administrator who has taken
courses on Web duties is an obvious candidate for a Web System Administrator job
– Graphic Artists with Web knowledge are in demand in various areas of Web design
– Business Development Manager with an understanding of Internet revenue models is a potential Electronic Commerce Manager
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Benefits of Webmastering
Internet Strategist $115,000
Electronic Commerce Manager $114,000
Internet Strategy Director $100,000
Design Manager $84,200
Service Engineer (Hardware) $81,900
Creative Director $80,800
User Interface Designer $78,100
Web Technologist $72,800
Web System Administrator $72,800
Internet Applications Developer $72,000
1998 American Electronics Association Internet and Web Jobs Compensation Survey (www.aea.com)
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Benefits of Webmastering
Online Documentation Manager $70,000
Internet Manager (Back-End) $70,000
Web System Designer/Analyst $66,500
Production Engineer $55,200
Production Manager (Web Commerce) $50,800
Web Editor (Content) $48,100
Graphic Artist $46,000
Forum Manager (Chat Room) $44,000
Web Administrator $40,000
1998 American Electronics Association Internet and Web Jobs Compensation Survey (www.aea.com)
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Webmaster vs. Web Developer
• Webmasters' Responsibilities are Broader Than Web Developers'– Webmasters are Expected to Understand the Web
to a Greater Technical Degree Than are Web Developers
– Web Developers Often Are Expected to Understand Content to a Greater Degree
– Webmasters Often perform Web Development
• Webmasters Often are Jacks of all Trades
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Web Server Popularity
• Depends on OS and Platform• Roughly in order of numbers deployed
– Linux-Intel-Apache - most popular– Unix-Sun-Apache– Unix-Intel-Apache– Windows-Intel-Microsoft– Windows-Intel-Apache - least popular
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Web Server Applications
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Web Server Applications
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Web Server OSs
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Site Hosting Issues
• Basically Three Options– Your Own Server– Internet Service Provider (ISP)– Presence Provider (PP)
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Site Hosting Issues
• Internet Service Provider (ISP)– A Service From a Company That Houses Its Own
Server Computers • Which Rents Out Bits of Them on a Monthly Fee Basis
– ISP Supplies Internet Connection– ISP Supplies System Administrator– Sys Administrator Maintains Hardware
• You Call & Complain
– You Access through Your Own Internet Connection• Which You Must Purchase Through an ISP
– The Same One Which Sells You the Web Site Service
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Site Hosting Issues
• Presence Provider (PP)– A Service From a Company That Houses Its Own
Server Computers • Which Rents Out Bits of Them on a Monthly Fee Basis
– ISP Supplies Internet Connection– ISP Supplies System Administrator– Sys Admin Maintains Hardware
• You Call & Complain
– You Access through Your Own Internet Connection• Which You Must Purchase Through an ISP
– Not the Same as Your PP
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Site Hosting Issues
• Your Own Server– When You Want to Step Out On Your Own– ISP Supplies Internet Connection
• Constant Connection Required• DSL
– You Supply One or More Dedicated Computers– You Supply System Administrator– You Maintain Hardware
• You Call & Complain to Yourself
– You Access The Server Directly
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Site Hosting Issues
• Your Own Server– When Your Web Volume & Business Revenue
Justify It– ISP Supplies Internet Connection
• Constant Connection Required• T1, T3, OC1, etc.
– You Supply One or More Dedicated Computers– You Supply System Administrator
• Professional Quality
– You Maintain Hardware• You Call & Complain to Yourself
– You Access The Server Directly
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Site Hosting Issues
• In this class you will use “local hosting”– Viewing web pages using a Web Client on the
same computer without any server
• You will also use "remote hosting"– You will be assigned a Linux account– On a server here at Ulltra Technology Corp.– You can & will access your account from any
computer with an Internet connection– You can & will develop your web site from any
computer with an Internet connection
Webmaster OverviewFort Collins, CO
Copyright © XTR Systems, LLC
Web Hosting Service Pricing
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