website evaluation

Website Evaluation

Michael Lambur, Ph.D.eXtension Evaluation and Research LeaderVirginia TechACE/NETCJune 9, 2009Des Moines, IA

Session agenda

Indentify the purpose of your website and translate into evaluation questions

Decide how to collect data Connecting with your users

Identify the purpose of your website and translate into evaluation questions What do you want to achieve with

individuals who visit your website? Convey information Create awareness Increase knowledge Change behaviors

Identify the purpose of your website and translate into evaluation questions Convey information and create

awareness What is the volume of access on the site? What do they access? How long do they spend on the site? Where do they come from?

Identify the purpose of your website and translate into evaluation questions Convey information and create

awareness How did you discover this website? How often do you access information on

the web on this topic? How useful is this information? How would you rate the usefulness of this

information compared to other websites/information sources?

Identify the purpose of your website and translate into evaluation questions Increase knowledge

To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?

Identify the purpose of your website and translate into evaluation questions Change behaviors

To what extent did individuals’ interacting with the website change their behaviors on the topic?

Collecting data

Analytics (site usage) Google Analytics

Feedback from users Online survey applications (Zoomerang,

Survey Monkey, InstantSurvey, Snap) Interviews and focus groups (telephone,

Adobe Connect)

Google Analytics

Online survey applications

InstantSurvey

Connecting with your users

This may be your biggest challenge! This will depend the purpose of your site

and how you maintain contact with users Registration Webinars, chats, and other engagement

strategies Imbedded links to online surveys

Connecting with your users

After years of erosion it now appears that the destination web era is drawing to a close. This is a trend that digital thinkers like Om Malik have long noted. In fact the numbers prove it.

Steve Reubel, “The End of the Destination Web Era.” Micropersuasion. Available at http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html

Resources

Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ.

www.instantsurvey.com www.surveymonkey.com www.zoomerang.com www.adobe.com/products/

acrobatconnect/

Resources

http://is4.instantsurvey.com/creation/preview.isp?u=8669&preview=yes&SurveyId=54409&h=EovG_CRATo6-QPSJot7tPQ