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Qoo10’s Website Evaluation

USING WEB FOR BUSINESSBABM PT7

Group B team members:1. ELYSIA CHUA2. MOHAMED AL-AZIMMULLAH3. ANG CHUAN LIM

• An evaluation of Qoo10.com• Discussion on the following; Benefits Limitations Architecture Usability

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Introduction

• The guidelines used to evaluate the website were taken from; Using Research-Based Web Design

& Usability Guidelines (Leavitt & Schneiderman, 2006)

• Number of guidelines used: 20

• Levels of “Relative Importance” reviewed: 5 & 4

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Website Evaluation Methodology

• Joint Venture of Ebay & Giosis• Online-based market place

(previously known as Gmarket )• Gmarket started in 2000• Acquired by Ebay in 2009• Changed Brand to Qoo10 in May 2012• 7 localized online marketplace in Asia

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About Qoo10

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Website: http://www.qoo10.sg

Fig. 1 Qoo10.com Homepage

Business Model

BUSINESS MODEL

BROKERAGE

ADVERTISINGAFFILIATE

Fig. 2 Business Model

Business Model!

Fig. 3 Affiliate Model

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Search Engines to Search the Entire Site

Establish User Requirements

Website Benefits

Useful Content

Website Benefits

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Website Benefits

Provided Useful Content

• More images than words use to attract more users

• Product Images allow users to have better understanding

• Actual product dimensions compared to text descriptions

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Website BenefitsEstablished User

Requirements

• Enable users to write reviews after receiving their goods

• Users can make inquiry or report if there is any discrepancy on the delivery

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Website Benefits

• Search Engine of the website is concise and easy to use

• Many related results are displayed

• New offers are displayed automatically

Design Search Engines to Search the Entire Site

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Website Limitations

Assistive Technologies Cluttered Displays

Website Limitations

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Assistive Technologies

Website Limitations

• For users with disability such as sight, hearing and immobility

• Estimated at least 6 million people have visual impairment

• Qoo10 has not adopted any assistive technology

• Recommended for future improvements

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Cluttered Displays

Website Limitations

• Small images make the website cluttered

• Images are not displayed in singular row

• Usage of Bigger images with more white spacing will make it neater

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Cluttered Displays

Website Limitations

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Provide Feedback

When Users Must Wait

Optimize Display Density

Inform Users of Long

Download Time

Structure for Easy

Comparison

Website Architecture

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Website Architecture

Provide Feedback When Users Must Wait

• No time indicator• Especially for mobile

users with low internet connectivity

Inform Users of Long Download Time

• When there are multiple images loading

• Includes flash, advertisements, banners, active content

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Website Architecture

Blank page due to slow loading

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Website Architecture

Structure for Easy Comparison

• Exact item not shown

• User has to click on the link and search again

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Website Architecture

Optimize Display Density

• Items cluttered

• All links on the same page

• Should be sequential

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Use and Usability• Consistent and familiar format• But no clear instructions givenUser’s Expectations

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Use and Usability

• Images compressed to enhance performance

Performance VS Preference

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Use and Usability

• Shopping cart, “bookmark” system, price calculations etc.User’s Workload

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Use and Usability• No printing option• Only URL copying and receipt

printingPrinting

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Use and Usability

• All pages have access link to homepage but no clear labelingHomepage Access

Link to Homepage

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Use and Usability• No clear page title on the pages• Only on browser barNavigation and Links

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Use and Usability• Too dense and excessive words

makes text difficult to read• Most content uploaded by sellers

Number of Words and Sentences

• Overall, Qoo10 is functional and reliable.• Good Reach and Rich in content• Users can feedback about discrepancy in the

products .• However, the content is too cluttered.• High images content – slower loading• Recommended to organize the content in an

orderly manner• And include assistive technologies.

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Conclusion

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• Leavitt, M. O., & Shneiderman, B., 2006. Research-based web design & usability guidelines. US Department of Health and Human Services

• Qoo10, 2012. Global Fashion & Trend leading Shopping Market. [Online] Available at: http://qoo10.com/[Accessed 5 December 2012].

• Zalora Singapore, 2012. Shoes and Fashion Online at Zalora Singapore. [Online] Available at: http://www.zalora.sg[Accessed 5 December 2012].

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References

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