website improvements to boost roi

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Website Improvements to Boost ROI

Sarah WorshamSazbean Consulting

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

a little about me...Web Strategist, Geek, Mother, Wife, Webgrrl,

Computer Engineer and MBA2

(in no particular order)

what that means...I help companies and organizations use the Internet effectively to reach their business goals

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Lead & SalesGenerator

photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

ContactInfo

photo by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Calls to Action

photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Put Yourself in Your Customer’s Shoes

photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

LeadCollection

photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

LandingPages

photo by egmb757lover @ Flickr CC - http://www.flickr.com/photos/egm757lover/2120465227

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Enticing Content

photo by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Return on Social Media

http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Simple Analytical Techniques

photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

4 Questions to Ask:1. How many visitors are coming to my

website?

2. Where are visitors coming from?

3. What do I want visitors to do on my website?

4. What are visitors actually doing?

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

How many visitors are coming to my site?

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Where did visitors come from?

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Top Referrers

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Top Referrers - Landing Pages

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Search Keywords

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

#4: What are visitors actually doing?

• Top Entry Pages (Landing pages)

• Top Viewed Pages

• Site Overlay Analysis

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Top Entry Pages

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Top Viewed Pages

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Site Overlay Analysis

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

7 Simple Fixes

1. Contact Info

2. Calls to Action

3. Fulfill Need or Solve Problem

4. Lead Collection

5. Landing Pages

6. Enticing Content

7. Measure & Improve!

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connect with me...

Sazbean.comTwitter.com/sazbean

Facebook: www.facebook.com/sazbean

LinkedIn: http://www.linkedin.com/in/sazbean

saz@sazbean.com