"the final stretch: how to boost the roi of direct mail" robin hartowicz: promotion...
DESCRIPTION
High impact direct mail campaigns are a great way to get the attention of buyers. Learn how the addition of timely phone follow up can increase response rates and ROI.TRANSCRIPT
High Impact Campaigns
Robin Hartowicz | @robinhartowiczPromotional Product Department Manager
Print Resources | printindy.com | @printindy
Print Resources | printindy.com | @printindy
High Impact Campaigns
Promotional Product
Branded Packaging
Personalized
Data Investment
Follow Up
Print Resources | printindy.com | @printindy
Promotional ProductsLow Cost-per-Impression
High Recall Rate
Staying power
FREE STUFF!
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Packaging3D > 2D
Tube, Box, Rigid Envelope
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Personalization
Variable Data - Names, Images, Logos
Tags & Labels
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Data Investment
Print Resources | printindy.com | @printindy
Follow Up
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Impact
Higher Up-Front Investment – Data, Products, Etc.
20% increase in Conversion Rate (lead to prospect)
10x Return on Investment
Print Resources | printindy.com | @printindy
Campaign OptionsLead Generation
Employee & Partner Programs
Nurturing Process
$ - $$ - $$$
Print Resources | printindy.com | @printindy