Transcript
Page 1: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

High Impact Campaigns

Robin Hartowicz | @robinhartowiczPromotional Product Department Manager

Print Resources | printindy.com | @printindy

Page 2: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

High Impact Campaigns

Promotional Product

Branded Packaging

Personalized

Data Investment

Follow Up

Page 3: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Promotional ProductsLow Cost-per-Impression

High Recall Rate

Staying power

FREE STUFF!

Page 4: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Packaging3D > 2D

Tube, Box, Rigid Envelope

Page 5: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Personalization

Variable Data - Names, Images, Logos

Tags & Labels

Page 6: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Data Investment

Page 7: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Follow Up

Page 8: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Impact

Higher Up-Front Investment – Data, Products, Etc.

20% increase in Conversion Rate (lead to prospect)

10x Return on Investment

Page 9: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy

Campaign OptionsLead Generation

Employee & Partner Programs

Nurturing Process

$ - $$ - $$$

Page 10: "The Final Stretch: How to Boost the ROI of Direct Mail" Robin Hartowicz: Promotion Product Sales Print Resources

Print Resources | printindy.com | @printindy


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