website strategies webinar - web design, content marketing, usability, responsive web design
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Website Strategies WebinarMatthew W. Certo, CEO & Principal
WEBSOLVERS LEADERSHIPMATTHEW W. CERTOFounder and CEO
Matt founded the company in 1995 while still a student at Rollins College. He released a book nationwide entitled Digital Dimensioning: Finding the ebusiness in Your Business. In 2002, he was invited by President Bush to speak at the Economic Forum near his Crawford Ranch concerning ebusiness trends. An active community participant, Matt is also involved with the following organizations:
• Edyth Bush Charitable Foundation, Director/Investment Committee Chairman• The First Tee of Central Florida, Founding Director• Ronald McDonald House Charities of Central Florida, Past Chairman• Winter Park Chamber of Commerce, Past Chairman• Rollins College, President’s Leadership Council, Founding Member• Rollins College Center for Entrepreneurship, Founding Member
©2013 WebSolvers, Inc.
©2013 WebSolvers, Inc.
01 Best Practices Review 02 Review Survey of Member Sites
03 Live Website Review 04 Q&A
TODAY’S TOPICS
01 Best Practices Review 02 Review Survey of Member Sites
03 Live Website Review 04 Q&A
TODAY’S TOPICS
01 Best Practices Review 02 Review Survey of Member Sites
03 Live Website Review 04 Q&A
TODAY’S TOPICS
01 Best Practices Review 02 Review Survey of Member Sites
03 Live Website Review 04 Q&A
TODAY’S TOPICS
01 Best Practices Review 02 Review Survey of Member Sites
03 Live Website Review 04 Q&A
TODAY’S TOPICS
Best Practices Review
What’s a good Website?
What’s a good Website?one that performs...
How do you define performance?
How do you define performance?
producing intended results
Website Performance: A 3-step Approach
Website Performance
Website Performance
Website Performance
Focusing on Customers
Website Fundamentals
Website Fundamentals
High Quality Design
Website Fundamentals
Discernible Calls to Action
Website Fundamentals
Familiar Layout
Website Fundamentals
Well-conceived Navigation
Website Fundamentals
Search-friendly
Website Fundamentals
Lead Capture Mechanism
Website Fundamentals
Fresh Content (Blog)
• US Internet users spend 3 times the amount of time on blogs and social networks than they do e-mail
• Businesses that blog over 20 times per month get 5 times more traffic than those that blog less than 4 times per month
• 57% of marketers gained customers by blogging
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C-
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C- D
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C- D B
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C- D B B
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C- D B B A
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C- D B B A C
FLCAN Member Site Survey
Design Quality
Calls to
ActionLayout Navigation SEO Lead
CaptureBlog
C- D B B A C D
FLCAN Member Site Survey
Live Website Review
Thank You!
websolvers.com/blog
MATTHEW W. CERTO
Telephone: 407-722-7830E-mail: mcerto@websolvers.com
Twitter: @mcerto
©2013 WebSolvers, Inc.
Q&A
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