A Tech Orientation Program for Moms
Fall 2014 | Week 6
Saturday, November 1, 14
Hello.
Saturday, November 1, 14
The Internet has changed the game.
Saturday, November 1, 14
Internet = HUGE implications
Source: How Social Media Can Make History - Clay Shirky
Saturday, November 1, 14
Saturday, November 1, 14
New business models have emerged.
Saturday, November 1, 14
Saturday, November 1, 14
Model: SaaS, XaaS
Saturday, November 1, 14
Model: SaaS, XaaS
Mechanism: Subscriptions, Tiered Pricing
Saturday, November 1, 14
Model: SaaS, XaaS
Mechanism: Subscriptions, Tiered Pricing
Examples: Dropbox, Pandora
Saturday, November 1, 14
Saturday, November 1, 14
Native Advertising
Saturday, November 1, 14
Native Advertising
Mechanism: Suggested links, in-app ads
Saturday, November 1, 14
Native Advertising
Mechanism: Suggested links, in-app ads
Example: Sharethrough, Facebook
Saturday, November 1, 14
Saturday, November 1, 14
Lead Generation
Saturday, November 1, 14
Lead Generation
Mechanism: Search Engine Optimization, Social
Saturday, November 1, 14
Lead Generation
Mechanism: Search Engine Optimization, Social
Example: Google, Pinterest
Saturday, November 1, 14
Saturday, November 1, 14
Data Mining
Saturday, November 1, 14
Data Mining
Mechanism: Cookies, Sign-ups, Social Graph
Saturday, November 1, 14
Data Mining
Mechanism: Cookies, Sign-ups, Social Graph
Example: Intelisus, Experian
Saturday, November 1, 14
Saturday, November 1, 14
Sharing Economy
Saturday, November 1, 14
Sharing Economy
Mechanism: Transaction fee
Saturday, November 1, 14
Sharing Economy
Mechanism: Transaction fee
Example: Airbnb, Lyft
Saturday, November 1, 14
What does this mean?
:: Data :: Data :: Data ::
devices talk to each other in
the cloud
value in data collected
Saturday, November 1, 14
Saturday, November 1, 14
Technology is a tool.
Saturday, November 1, 14
Technology is a tool.
It is inherently agnostic.
Saturday, November 1, 14
Technology is a tool.
It is inherently agnostic.
Humans use tools to do stuff.
Saturday, November 1, 14
Maslow’s Hierarchy of Needs
Saturday, November 1, 14
There are always costs and benefits associated with each tool.
Saturday, November 1, 14
There are always implications.
Saturday, November 1, 14
Analytical Lenses for Assessing Impact
Winners vs. Losers
Individual/Community
Citizen/State
Social/Political/EconomicLocal/National/Global
Environmental
Physiological
LegalCultural
Environmental
Public vs. Private
Saturday, November 1, 14
We’ve got major issues to work out.
privacy/securitypiracy/
infringement surveillance net neutrality
digital divideanti-trust/
monopolies tech etiquette
toxic waste ethical sourcingmisinformation/disinformation
Saturday, November 1, 14
Be intentional about what you
use | build | propagate
Saturday, November 1, 14