week 6 - technological transformation: new business models + social costs
TRANSCRIPT
A Tech Orientation Program for Moms
Fall 2014 | Week 6
Saturday, November 1, 14
Hello.
Saturday, November 1, 14
The Internet has changed the game.
Saturday, November 1, 14
Internet = HUGE implications
Source: How Social Media Can Make History - Clay Shirky
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Saturday, November 1, 14
New business models have emerged.
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Model: SaaS, XaaS
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Model: SaaS, XaaS
Mechanism: Subscriptions, Tiered Pricing
Saturday, November 1, 14
Model: SaaS, XaaS
Mechanism: Subscriptions, Tiered Pricing
Examples: Dropbox, Pandora
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Native Advertising
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Native Advertising
Mechanism: Suggested links, in-app ads
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Native Advertising
Mechanism: Suggested links, in-app ads
Example: Sharethrough, Facebook
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Lead Generation
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Lead Generation
Mechanism: Search Engine Optimization, Social
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Lead Generation
Mechanism: Search Engine Optimization, Social
Example: Google, Pinterest
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Saturday, November 1, 14
Data Mining
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Data Mining
Mechanism: Cookies, Sign-ups, Social Graph
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Data Mining
Mechanism: Cookies, Sign-ups, Social Graph
Example: Intelisus, Experian
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Sharing Economy
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Sharing Economy
Mechanism: Transaction fee
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Sharing Economy
Mechanism: Transaction fee
Example: Airbnb, Lyft
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What does this mean?
:: Data :: Data :: Data ::
devices talk to each other in
the cloud
value in data collected
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Technology is a tool.
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Technology is a tool.
It is inherently agnostic.
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Technology is a tool.
It is inherently agnostic.
Humans use tools to do stuff.
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Maslow’s Hierarchy of Needs
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There are always costs and benefits associated with each tool.
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There are always implications.
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Analytical Lenses for Assessing Impact
Winners vs. Losers
Individual/Community
Citizen/State
Social/Political/EconomicLocal/National/Global
Environmental
Physiological
LegalCultural
Environmental
Public vs. Private
Saturday, November 1, 14
We’ve got major issues to work out.
privacy/securitypiracy/
infringement surveillance net neutrality
digital divideanti-trust/
monopolies tech etiquette
toxic waste ethical sourcingmisinformation/disinformation
Saturday, November 1, 14
Be intentional about what you
use | build | propagate
Saturday, November 1, 14