week7 spiralsolution oct07_2012

Mobile ExpressCharles Henrion

Motorcycle Purchasing Agent Tampa, FL727-504-6597

How can I get quality, used motorcycles at, or below,

budget???

Customer

Mission Vision

Strategy

Value

Strategic Solution

Our mission is to provide higher quality, lot-ready

vehicles for a faster turnover.

Competitive Advantage Large, customizable selection Late models Low mileage Competitive pricing

• St. Pete• Tampa• Sarasota• Brandon

Competitive Market Analysis

According to industry statistics, in 2009 there were 10,214 establishments in retail sales of new and used motorcycles, generating $13.16 billion in revenues.

There are 9 used motorcycle dealerships in the Tampa Bay area.

Customer ProfileWe currently service local “buy here, pay here” used motorcycle dealerships that specialize in sport bikes, although we offer cruisers as well. In the future, we will also offer motorcycles wholesale to the public.

Marketing PlanThe industry is closely associated with the American Motorcyclist Association. Currently the A.M.A. has around 270,000 members with an average household income of $84,000. This is a big industry base to pull customers off of and is easily accomplished by placing an ad in the monthly A.M.A. magazine. Out of the 270,000 members there are 50,000 that would fall into the specific target area.

Industry Growth

1 • Take Orders

2• Search Available Channels

3• Communicate with Sellers

4 • Negotiate and Purchase

5 • Deliver Inventory

Value Chain Processes

Management TeamWe have a team of highly competent, knowledgeable and trained individuals who take every precaution to provide the fastest, easiest, and safest delivery of inventory; striving to exceed all customer expectations.

CustomerMarketing

Dept.Customer Service

Manager

CEO

Delivery

Roles and ResponsibilitiesCustomer Service - Amanda

BoomerMarketing Department - Charles

HenrionDelivery – Shane Riggs

CEO and Manager – Charles Henrion

Business ModelWe provide inventory to businesses.

Financial Analysis

$30,000 Working Capital

$50,000 Projected Annual Net Income

$70,000 Long-Term Capital Financing Available