wego media kit nov2011

Introduction to Wego

• Founded in 2005 by former executives from IHG, Yahoo! and ZUJI

• Over 150 travel providers have signed commercial agreements with us, including:– leading airlines and low-cost-carriers, such as

Emirates, KLM/Air France, Lufthansa, Qantas– Leading hotel chains such as IHG, Starwood,

Marriott, Accor, Carlson and Pan Pacific– Leading OTAs and aggregators such as

Expedia, Travelocity, Agoda, HotelClub and Priceline etc.

• Over 20 distribution agreements including major portals such as Yahoo!, MSN, eBay, News.com.au, Detik.com etc

News Digital Media, a division of News Corp,

is an investor.

Introduction

Distribution Channels

WEGO.COM IS DISTRIBUTED ACROSS OUR PARTNER NETWORK

Wego Traffic –Volume and Geo

Source: Wego Analytics Nov 2010

Top 20 Markets in terms of Page Views

Monthly Page Views 5.0 Million*

Unique Visitors 1.5 Million

Age Range 25 to 44

Wego Traffic –Demographics/Behaviour

Highly active Travellers with Disposable Income

34% are aged 25-34, 28% are aged 35-44

47% are male. 53% are female

30% earn over US$50k/yr. 21% earn over US$100K/yr

52% spend at least 15 hours online each week

“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents

“Western Europe”, “SE Asia” and “Australia” were the top planned destinations

48% now spend more time hunting for good deals than they did before the recession

Targeted, Measurable, Effective, Low Cost

Targeted: Travel-focused consumers

Measurable: Track from search to hand-off

Reach: Ongoing exposure in APAC

Media Rich: Interactive and engaging

Low Cost: 1/10th cost of traditional media

Introduction to Wego(B2B Value Proposition)

Introduction to Wego

Wego: What Is A Travel Search Engine ?

We Don’t Sell Travel We Deliver Qualified, Incremental Leads to Merchants Who Sell Travel

Wego – “Ready to Buy” LeadsQualified = “Ready to Buy”

Unqualified Leads still have lots of questions.They are not yet ready to buy.

Qualified Leads have had their questions answered.They are reaching for their credit card.

Incremental = Leads You Don’t Currently Reach

We add no value by competing with your existing marketing efforts.

• Market-specific above the line advertising

• Search engine marketing

• EDM / CRM / Loyalty

• Direct “power shoppers” (via bookmark)

• Portal travel channels “powered by Wego”, such as Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org …

• 1st/2nd page natural Google search results

• Regional cable TV tie-ups (AXN Big Breaks)

Wego – Incremental Traffic Merchant – Core Traffic

Our goal is to source and develop traffic that you don’t reach on your own.

Introduction to Wego(B2C Value Proposition)

Introduction to Wego

Fantastic Breadth and Depth of Content

Over 150 Travel Providers! And Counting …

True Comparison SearchMany direct providers + OTAsGreater choice vs. OTA partner

Next-Gen Hotel ReviewsBreadth + Relevance + SimplicityMetasearch + Semantic Analysis

AJAX Sorting & Filtering ToolsUser chooses what’s importantEasy-to-Use, Intuitive Tools

Great User Interface – Fast, Simple, Powerful

“Live Price Search”Real-time price & availability

“Hot Deals”Time-sensitive promos

“Recent Price Search”Recent prices - instantly

Wego supports four travel search shopping styles/stages

Shoppers late in their search

Shoppers seeking convenience

Shoppers seeking inspiration

“Hot Deals Newsletter”We Deliver! Inspiration in their inbox

Flexibility – Shop How You Want

Major USP For Hotels Product• Hotel reviews are aggregated from multiple

hotel review websites• Reviews are linked together by property• Reviews are broken into “snippets”• Snippets are clustered into concepts, such as

rooms, service, family, business, modern …• Semantic analysis engine evaluates how

positive or negative the aggregated reviews are for each hotel & concept combination

• Tag cloud interface allows user to quickly filter by concept

• Snippets allow user to quickly read the *relevant* section of each review

Max Breadth & Depth of Reviews + Ease of Use = Instant Relevance

Hotel Reviews Semantic Search

Advertising Opportunities

Hotels Result Pages

Bottom Leaderboard

Hotels Result Pages

Skyscraper

Hotels Details Pages

Mec Rectangle/MRec

Flight Result Pages (Live Price)

Flight Spotlight

Flight Result Pages (Recent Price)

ROS MRec

ROS Leaderboard/ Flight Spotlight

Activities Pages

ROS Skyscraper

Packages Pages

ROS MRec

Hotel Details Pages &Airfares ( Catfish)

Sample

Catfish

Featured Deals

“Featured Deals” are the sponsored listings:- Featuring time-sensitive promotions and distressed inventory, in synced across distribution partners site like Yahoo, MSN, Detik etc. (SG, AU,MY,PH, HK,ID, Global Edition)

Image 110 x 85px |Header: Maximum of 60 characters | Blurb: Maximum of 130 characters, including spaces

Solus/Dedicated Newsletter

Sample

2

Co-Branded Online Contest

2

Online Contest

Exclusivity / Branded Opportunities

Micro-site branded with sponsor’s corporate color, products or Services, (ie: A)

Sponsor’s or partners banner hyperlinks to its own booking pages (ie: B)

Thematic travel contents / Destination features / Hot spots / Event calendar (ie: C)

Special features on partner’s services, & sights and sounds of tourist attractions (ie: D)

Contestants submission/Database collection (ie: E)

A

C

B

D

E

2Highly customizable landing page with

photo/video viewing

1Integrated booking

engine

2

Custom Landing Pages / Microsites

2

Partnership/Sponsorship

Dedicated travel microsite• In partnership with Wego.com travel search engine• Sponsor’s branded micro-site• Exclusive travel contents

A

DE

B

C Exclusivity / Branded Opportunities

Micro-site branded with sponsor’s corporate color, products or Services, (ie: A)

Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B)

Special features on partner’s services, & sights and sounds of tourist attractions (ie: C)

Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D)

Special promotional deals available (ie: E)

Advertising OverviewMedia Mechanism Message Creative PricingFeatured Deals Direct Response Promotional Text + Image Fixed

Dedicated Newsletter Direct Response Brand/Promo HTML Fixed

Display Branding / Dir Response

Brand/Promo Image or Flash CPM

Premium Catfish Branding / Dir Response

Brand/promo Image + Text Fixed

Flight Spotlight Branding / Dir Response

Brand/Promo Image + Text Tenancy

Sponsorship Branding / Dir Response

Brand/Promo Custom Tenancy

Production – Dynamic Creative

Wego Can Build From Scratch Or Your Existing Creative

6 Prices (drawn live from the search engine)

Price + Brand Message (price drawn from live from the search engine)

Dynamic Price Inserted Into Existing 468x60

Thank You

Contact UsIvy CheeRegional Sr. Business Development ManagerIvy@wego.com +65 8282 1081