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Social MediaFree & Easy To Use Tools
for School & Community Health
Wisconsin Clearinghouse for Prevention Resources
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Why Use Examples How it WorksTwitter
18 million adults using Twitter
Source: Emarketer.com April 2009
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SmokeFree Wisconsin WI
Twitter Why Use Examples How it Works
How are non-profits using social media?
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Twitter Why Use Examples How it Works
Twitter Why Use Examples How it Works
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Follow Rep Tammy Baldwin
Find People to Follow
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Texting Why Use Examples How it Works
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http://www.youtube.com/watch?v=_gwUdmPl0bU
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Why Use Examples How it WorksVideo Sharing
http://www.youtube.com/watch?v=pRn-K_9vryU
Why Use Examples How it WorksVideo Sharing
The “center” of our campaign is our YouTube video, created 100% in-house with a budget of $0.00.
Why Use Examples How it WorksVideo Sharing
• Great idea with the sunscreen! I will make that one of my small changes. This is a great idea Health Department :-)
• This is a GREAT video with an even better message! Keep up the good work SLVHD - I'm glad you have my back :)
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Social Networking
The Spread of Obesity in a Large Social Network over 32 Years
New England Journal of Medicine July 2007
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CDCSocial media
powerful new channels to deliver relevant and targeted health messages… facilitated through trusted sources,
when, where and how users want information.
CDC.gov
“I wouldn’t go back.”
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Evaluation
How do you overcome organizational barriers?
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Overcoming Barriers
• Examples• Benefits• Training• Magic Words
Benefits of Social Media
• Reach and engage our audience
• Save time and money
• Collaborate with colleagues
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Provide Training
Participants at a recent training
“This training was eye-opening”
."This was wonderful training. Communication is the key and it is essential that we get current with the recent technology.”
“…great overview of social networking. I had heard of these networks, but had no idea how they worked, or their capability. Now I do!”
*Pilot
*Policy
Magic Words
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Overcoming Barriers
• Examples• Benefits• Training• Pilot• Policy
Close
How do you decide what tool?
• Who is your audience? What are they already using?
• What do you want to do?• What are your constraints or barriers?
What supports do you have?• What do you feel most comfortable
with/enjoy using?
Recommendations for implementing social media
CDC 2.0
Public Health Impact
Social networks are quickly becoming a mainstream format for information exchange, relationship building and knowledge sharing.
Many people are turning to their social network ‘friends’ for information on health issues.
CDC is researching and piloting innovative strategies for using social networks to engage users in health topics and empower individuals to lead healthier, safer lives.
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