what are the main stages in developing new products and services
Post on 16-Aug-2015
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What are the main stages in developing NEW
PRODUCTS and SERVICES?
Idea Generation
Is Idea
Worth Consider
ing.
ExternalSources Internal
Sources
Idea Screening
Is the Idea Compatible with
Company ObjectivesStrategies
Resources
Concept Development & Testing
Analysing the concept from the view point of consumers.
Marketing Strategy Development Developing the initial
cost-effective
and consumer-
effective marketing strategy.
Business Analysis
Will the product meet the ultimate goals of the company i.e. Growth and Profit
SIMULTANEOUSLY.
Product DevelopmentFabricating
physical prototypes and testing Consumers.
Market Testing
Determines whether the consumers have met our expectations.
Commercialization
When? W
here?
To whom? How?
RecapStages in Developing New-Product and
Services• Idea Generation• Idea Screening• Concept Development & Testing• Marketing Strategy Development• Business Analysis• Product Development• Market Testing• Commercialization
References• http://www.dafont.com/champagne-limousin
es.font• https://hbr.org/1998/07/another-look-at-how
-toyota-integrates-product-development• https://www.google.co.in/search?q=w+l+gore
&biw=1242&bih=566&source=lnms&tbm=isch&sa=X&ei=h5aCVdPkE8Pn8AWcyKkg&sqi=2&ved=0CAgQ_AUoAw#imgrc=_
• http://www.slideshare.net/IbadatSingh/challenges-to-new-product-development-file
• https://leantesting.com/resources/wp-content/uploads/2014/11/challenges-of-being-a-social-vendor.jpg
Disclaimer
Created by Aakash Tripathi, IIT(BHU), during an internship by Prof. Sameer Mathur, IIM Lucknow.
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