what can we learn from consumer social networks to improve engagement with learning communities?

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Carl Hodler – Content Strategist

Learning Technologies 2014 London Olympia

What can we learn from consumer social networks to improve engagement with learning communities?

Photo: Harry Thomas Photography

What we can learn from the consumer space?

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80 Percent of Social Business Efforts Will Not Achieve Intended Benefits Through 2015

Gartner 2013

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Social media went mainstream in 2011

Photo: http://www.italktelly.com

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Almost half of UK adults use social networks

Social networks have driven up daily internet use

73% of UK population access web every day

FlurryData: ONS

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94 percent increase in the amount of daily shared content in 2013. (Source: Facebook)

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Social activity on mobile has tripled in 2013

Photo: TaylorHerringData: Flurry

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Social is perfect content for mobile(QJDJHPHQW�VWUDWHJLHV�IRU�OHDUQLQJ

Photo: tyle_r

65% of users of social network use the platforms to learn about a brand products or service every month

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Photo: RedBull Facebook Data: The Social Media Report

Over 111 Million ‘how to’ videos on YouTube GB

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Photo: YoutTubeData: YouTube

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Photo: Troublemakers inc

• Purpose • Relevance • User experience • Emotional

engagement • Multi channel • Communication

What are audiences benchmarking?

Netflix spent 18 months developing their new interface through design iteration and testing

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Photo: NetFlix

A big budget doesn’t guarantee a great user experience

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Is it possible to apply good practice from consumer digital space to online learning communities at work?

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Get a deep understanding of your audience.

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Communicate purpose at every opportunity

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Innovate experience around familiar conventions

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Spotting engagement trends

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“Testing - it always feels too early or too late”

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Take your communications to your users

Motivate

me to do it

Inspiration from future trends

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1. Understand your audience 2. Communicate a simple purpose 3. Innovate around familiar conventions 4. Test/listen continuously – act on results 5. Connect with your audience wherever they are 6. Spot engagement trends 7. Use emerging trends for inspiration

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Consumer focused digital engagement books

@learnerlab

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Regular learning engagement updates

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For help with engaging your learning audiences …

carl@learnerlab.com www.learnerlab.com