what does corporate america think of 2.0?

What Does Corporate America Think of 2.0? (#CorpAmericaThink)

Andrew McAfeePrincipal Research Scientist, MIT@amcafee, amcafee@mit.edu

andrewmcafee.org

Definition of “2.0”Good news: a tipping point?Bad news: personal experienceOversimplification: the corporate mindsetAdvice-giving: how to talk to your bosses about

technologyDiscussion

2.0: freeform, visible, emergent, non-credentialist approaches to getting group work done (collaboration, innovation, search, coordination, etc.), as well as the technologies that support them.

a tipping point?

a tipping point?

a tipping point?

a tipping point?

a tipping point?

a tipping point?

a tipping point?

a tipping point?

a tipping point?

personal experience: why aren’t they getting facebook?

the corporate mindset

Risk-averse

the corporate mindset

Risk-averse; enamored of status quo;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence,

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence; ROI-seeking;

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness.

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers

the corporate mindset

Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness

Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers; afraid of being left behind.

how to talk to your bosses about technology

Comparisons instead of demos

how to talk to your bosses about technology

Comparisons instead of demosPresent theories and frameworks, not jargon

- Grounded in bullet-proof previous work

None

A Knowledge Worker’s View of the Enterprise

Potential

Weak

StrongTies

how to talk to your bosses about technology

Comparisons instead of demosPresent theories and frameworks, not jargon

- Grounded in bullet-proof previous workPresent data, case studies, narratives

- Not about Google, Amazon, etc.

Source: “How companies are benefiting from Web 2.0: McKinsey Global Survey Results”

Internal Uses% of respondents

Median improvement

Access to Knowledge 68% 30%

Access to Internal Experts 43% 35%

Employee Satisfaction 35% 20%

Increasing Innovation 25% 20%

External Uses

Increasing Customer Satisfaction 43% 20%

Increasing Innovation 22% 20%

how to talk to your bosses about technology

Comparisons instead of demosPresent theories and frameworks, not jargon

- Grounded in bullet-proof previous workPresent data, narratives, case studies

- Not about Google, Amazon, etc.Activate peer effects

“If only HP knew what HP knows, we would be three times more productive.” - Lew Platt, former CEO of HP

how to talk to your bosses about technology

Comparisons instead of demosPresent theories and frameworks, not jargon

- Grounded in bullet-proof previous workPresent data, narratives, case studies

- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concerns

how to talk to your bosses about technology

Comparisons instead of demosPresent theories and frameworks, not jargon

- Grounded in bullet-proof previous workPresent data, narratives, case studies

- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problems

how to talk to your bosses about technology

Comparisons instead of demosPresent theories and frameworks, not jargon

- Grounded in bullet-proof previous workPresent data, narratives, case studies

- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problemsDon’t treat them like geeks, or dopes

learn morehttp://www.20adoptioncouncil.com/

case studies coming