what does corporate america think of 2.0?
DESCRIPTION
Slides for a talk I gave at SXSWi 2010TRANSCRIPT
What Does Corporate America Think of 2.0? (#CorpAmericaThink)
Andrew McAfeePrincipal Research Scientist, MIT@amcafee, [email protected]
andrewmcafee.org
Definition of “2.0”Good news: a tipping point?Bad news: personal experienceOversimplification: the corporate mindsetAdvice-giving: how to talk to your bosses about
technologyDiscussion
2.0: freeform, visible, emergent, non-credentialist approaches to getting group work done (collaboration, innovation, search, coordination, etc.), as well as the technologies that support them.
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
a tipping point?
personal experience: why aren’t they getting facebook?
the corporate mindset
Risk-averse
the corporate mindset
Risk-averse; enamored of status quo;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence,
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence; ROI-seeking;
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness.
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers
the corporate mindset
Risk-averse; enamored of status quo; burned by technology hype; skeptical; unimpressed by features & novelty; busy; budget constrained; uninterested in social revolution; hostile to auto-obsolescence, ROI-seeking; convinced of their own uniqueness
Aware of new tools and approaches; aware of organizational dysfunctions; pragmatic; swayed by theory, evidence, narratives, peers; afraid of being left behind.
how to talk to your bosses about technology
Comparisons instead of demos
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous work
None
A Knowledge Worker’s View of the Enterprise
Potential
Weak
StrongTies
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, case studies, narratives
- Not about Google, Amazon, etc.
Source: “How companies are benefiting from Web 2.0: McKinsey Global Survey Results”
Internal Uses% of respondents
Median improvement
Access to Knowledge 68% 30%
Access to Internal Experts 43% 35%
Employee Satisfaction 35% 20%
Increasing Innovation 25% 20%
External Uses
Increasing Customer Satisfaction 43% 20%
Increasing Innovation 22% 20%
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effects
“If only HP knew what HP knows, we would be three times more productive.” - Lew Platt, former CEO of HP
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concerns
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problems
how to talk to your bosses about technology
Comparisons instead of demosPresent theories and frameworks, not jargon
- Grounded in bullet-proof previous workPresent data, narratives, case studies
- Not about Google, Amazon, etc.Activate peer effectsAnticipate and allay concernsShow that you understand their problemsDon’t treat them like geeks, or dopes
learn morehttp://www.20adoptioncouncil.com/
case studies coming