what every author needs to know today about klout & book marketing

GetKlout.comGet the Links from this presentation

@ginacarr

What Every Author Needs to

Know Today about Social Media

Promotion, Klout & Marketing

Your Books!

GetKlout.comGet the Links from this presentation

@ginacarr

Hashtags for Today

#authoru

#kloutmatters

Disclosure

We do not

receive any

compensation

from Klout.

Social Scoring

Digital Grooming

Influence Marketing

WHAT

WHY

HOW

Influence Marketing 1.0

Photo Credit ROME, an HBO exclusive

Influence Marketing 1.0

Influence Marketing 2.0

focuses on citizen

influencers instead of

celebrities. ~ @ginacarr

#kloutmatters #authoru

Tweet This:

Influence Marketing 2.0

Influence Marketing 2.0

www.KLOUTMATTERS.com

Klout calculates

BILLIONS

of data points across

200 MILLION INFLUENCERS

every day.

Influence Marketing 2.0

Influence Marketing 2.0

"The reason for this priority is pretty basic – even in the 21st century, word-of-mouth is the best advertising. So no company wants a bad customer experience amplified by someone influential on Twitter or Facebook."

Influence Marketing 2.0

Tweet This:

Word of mouth has always

been the best form of

marketing. ~ @ginacarr

#kloutmatters #authoru

KLOUT

HELPS

YOU

EVALUATE YOUR

SOCIAL ACTIVITY

A

Klout Score

above 60

is in the top

5%

Klout Counts

Klout Counts

MOST

WIKIPEDIA.org

WIKIPEDIA.org

WIKIPEDIA.org

WIKIPEDIA.org

WIKIPEDIA.org

Noteworthy

Significant coverage by

major media.

The ABCs of Engagement

A = Always Be

Engaging

B = Be Consistent

C = Connect

R-Commerce Principles

Listen to Others

Care about What Matters to Them

Provide Lots of Value

Engage with Customers

Genuinely Provide Help

Help Others Generate Business

The ABCs of Engagement

A = Always Be

Engaging

B = Be Consistent

C = Connect

ABCs of Social

Engagement: A = Always

Be Engaging B = Be

Consistent C = Connect.

~ @ginacarr #authoru

#kloutmatters

Tweet This:

Klout Counts

RTs

@replies

Klout Counts

ClickToTweet

WordPress

ifttt.com & hootsuite

Twubs.com/sbuzzu #sbuzzu

Thursdays 2 pm EST

Twubs.com/sbuzzu #sbuzzu

SocialBuzzTraining.com

Thursdays 2 pm EST

Tweet

Consistency is key to a high

#kloutscore. ~@ginacarr

#KloutMatters #sbuzzu

Klout Counts

NOT

Broadcasts/Tweets

FROM YOU

Klout Counts

NOT DMs

Klout Counts

Likes

Comments

Wall Posts

Klout Counts

Klout Counts

Klout Counts

Klout Counts

Klo

Klout Counts

Klout Counts

Klout Counts

Klout Counts

Klout Counts

Comments

Likes

Klout Counts

Titles - CEO

Recommendations

Education

Klout Counts

NINJA TRICKS

to

Raise Your

KLOUT Score

CHECKLISTS – Daily, Weekly, Monthly, Annually

Critical for Succcess in Social Media

BufferApp.com

HOOTSUITE.com

IFTTT.com

ONLINE

COLLABORATIVE

NETWORKS

Social Media Partners

Request to Join

gina@ginacarr.com

Social Media Partners

Request to Join

www.fb.com/groups/socialprofs

Fb.com/groups/socialprofs

Request to Join

gina@ginacarr.com

RaiseMyKloutScore.com

Bit.ly/diannasgroup

socialbuzztraining.com

socialbuzztraining.com

The REAL

Secret to

Getting a

High Klout Score?

Tweet

Ask @ginacarr why

#KloutMatters! #sbuzzu

ConsistentlyProduce

Great Content

That People Want to

Share

ENGAGE!

KloutMatters.com