what if? consumer driven ehealth innovation

What if? …consumer driven eHealth innovation

Health e nation

7th April 2011

Rachel de Sain

Business fuelled by Technology

14 years digital media experience•Strategy,•New products •Marketing

Weaving together people, ideas and innovation to form a strong foundation to grow your business.

Supporting businesses to understand how to utilise new technology to:

•Reduce costs•Improve efficiencies•Increase brand awareness•Generate new revenue streams•Improve the bottom line

Why Health?

The challenge• Australia’s life expectancy is one of the

highest in the world, second only to Japan

• In 1996, chronic disease accounted for 80

per cent of the burden of disease,

measured in terms of loss of years and

quality of life

• Over three million Australians, or nearly

one in seven, suffer from chronic disease

• Health expenditure as a proportion of

Australian GDP has more than doubled

over the last four and a half decades from

3.8% to 9%

Using Microeconomic reform to deliver patient-centric Health Care

Technology holds the key

A taste of technologies impact on consumer behaviour

Technology has changed behaviors, attitudes and activities – it will continue to do so…

Social Media is

Conversation

SEARCHABLE

INTERACTIVE

ACCESSIBLE

TIMELESS

Social Media

Internal

• Communication between staff

External

• Consumers communicating with your brand or service

Provided

• Services for consumers to interact with each other

Connectivity

Device capability

Smarter applications

Mobile Revolution

Gaming

• Usability, consumer engagement and technology adoption.– Make it fun and they will use it– Great tool for education and change adoption

• eHealth needs a solitaire…• Movement based gaming platforms

– Rehabilitation, falls prevention

• Intergenerational gaming– Bringing families together

Location

• Knowing where you are– GPS, cellular location services

• Telling others where you are– 4square and gowalla – checking in

• Finding services nearby– Health services already taking advantage of this

• Hyper location– Easily find key shared tools and devices– Maximise precious resource

Integrated technologies

Web 3.0 - semantics

Smart homes Smarter devices

Rachel de Sainrdesain@flaxworks.com.au

skype: rdesaintwitter: rdesain

Thank you!

Final thought…