what is a brand and how does branding works?
Post on 14-Aug-2015
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‘ BRAND ’ is a product or service whose dimensions differentiate it from other products designed to satisfy the same needs.
Branding creates mental structure that helps consumers organize their knowledge about products and clarifies their decision making.
JAGUAR LAND ROVER
Luxurious, sleek Rough, Off-roader
FUNCTIONS
SIMPLIFY PRODUCT HANDLING
PREDICTABILITY AND SECURITY OF DEMAND
LEGAL PROTECTION FOR UNIQUE FEATURES
ORGANIZE INVENTORY
Branding can be applied anywhere where customer has a choice.• Physical good• Services• Person• Place• Idea
Branding is endowing products with power of ‘BRAND’ . It is basically creating differences between products.
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