what is a creative management platform (cmp)?

What is a Creative ManagementPlatform (CMP)?

Melody YanMarketing Manager, Thunder

makethunder.com

The core use of a CreativeManagement Platform (CMP) is ad

design and production at scale

K E Y B E N E F I T SO F C M P S

Tailor creatives to audiences

Refresh messaging frequently

Split test, learn, and optimize

A D T E C H S T A C K :

D M P + D S P + C M P

Over 90% of campaigns use ageneralized or generic creative— one that isn’t matched to itsdesired audience.

-AppNexus

W H O T Y P I C A L L YU S E S A C M P ?

Creative Production

Media Marketers

T H E C R E A T I V EP L A N N E R

Right hand to media planners

Ensures impactful messagingfor each audience

Collaborates with media andcreatives to optimize results

Fully automated

Templatizedcreatives

Built on the fly

Self-optimized

Machine-assisted

Customizablecreatives

Built in advance

Optimized viathe DSP

C M P V S . D C O

CMP DCO

B E Y O N DP R O G R A M M A T I C

TAILOR

REFRESH

SPLIT TEST

Thunder Creative Management Platform enables publishers, agencies andadvertisers to match display ad creative executions to the increasing varietyof targeting segments and ad formats.

Learn more about Thunder at: www.makethunder.com

About Thunder