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Mediawide Creative Management Platform Installation Guide

Integration with Adobe Target

March 5, 2019


Table of Contents

MEDIAWIDE CREATIVE MANAGEMENT PLATFORM (CMP) 3 ADVERTISING 3 MARKETING 3 PERSONALIZED 1:1 EMAIL 3 MEDIAWIDE CMP MODULES 3 ANIMATION AND VIDEO DESIGN TOOL 3 ASSET BUILDER 3 CAMPAIGN MANAGEMENT 3 INTERFACES TO DAM AND ADOBE EXPERIENCE CLOUD 4

ADOBE TARGET INTEGRATION 5 REMARKETING FOR ABANDONED SHOPPING CART 5

ADOBE TARGET INTEGRATION WITH MAGENTO 6 CREATING A NEW ACTIVITY IN ADOBE TARGET 6 AUDIENCE, TRAFFIC ALLOCATION METHOD AND THE PERCENTAGE FOR THE VISITOR EXPERIENCES. 8 EDITING THE EXPERIENCE FOR THE VISITOR AUDIENCE 10 ADOBE EXPERIENCE CLOUD ACTIVATION 11 UPDATE VIDEO URL VALUE TO VISITORS PROPERTY INTO ADOBE TARGET FROM MAGENTO 14


Mediawide Creative Management Platform (CMP)

Mediawide Creative Management Platform enables brands, agencies and publishers to build, distribute and measure their digital creative. CMP employs Dynamic Creative Optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. It appeals to marketing, creative, production and ad-ops teams who are looking for agile ways to operate programmatic creative and print campaigns

Advertising CMP streamlines the designs, improves the workflow and optimizes all creative designs. “The platform might employ machine learning, automated picture cropping, automatic size and design generation and other computer-assists to help a person generate a large variety of completed ads” – Martech Today

Integrations are available with Demand Side Platforms (DSPs) and Data Management Platforms (DMPs)

Marketing Build, distribute and measure the impact of Personalized Videos. Mediawide CMP can generate personalized videos from 1st party data uploaded or uploading transactional data like shopping cart abandonment to CMP

Personalized 1:1 Email Personalized 1:1 Email marketing is achieved by integrating Mediawide CMP with Adobe ACS using Email transaction API.

Mediawide CMP modules Mediawide CMP is used to build and manage custom creative in bulk for print and digital communication audiences. The modules are

Animation and Video design tool Design and build HTML5 and MP4 videos with varying degrees of animation, video clips and interactivity

Asset Builder Asset Builder is an interactive, self-service, web-based tool to automate building bulk adaptations for print ads, marketing collaterals, web banners, mobile ads and personalized videos

Campaign Management Manage campaigns comprising digital assets for print, web and mobile ads and personalized videos


Interfaces to DAM and Adobe Experience Cloud Mediawide CMP is a plug-in architecture and can easily be integrated with external digital asset management and workflow systems. Current integrations are available for AEM, OTMM, Alfresco and Nuxeo DAM systems. For Marketing Automation Platforms, Mediawide CMP is integrated with Adobe Campaign, Target and Analytics.


Adobe Target Integration

How does Mediawide CMP add value to the integration Mediawide CMP is integrated with Adobe Target to enhance its re-marketing capabilities with a personalized video. In a typical integration, for specific events, the customer website is integrated with Adobe Target and specific activities and experiences are defined. Audiences are integrated with this configuration.

Events in the website are mapped to Adobe Target activities. The website exports user browsing, shopping cart or purchase data to Mediawide CMP which generates a personalized video URL and updates the Adobe Target MBOX. On the user re-visit, the website uses this trigger to play a personalized video

Remarketing for abandoned shopping cart Mediawide CMP is integrated with Adobe Target for marketing activities like remarketing, up selling or cross selling. An anonymous visitor visiting the shopping site and abandoning a shopping cart can be presented with a personalized video on subsequent visit to the site. In another use case, if a user has successfully purchased from the site, up-selling activity can be done. Creating and sending an up-sell offer in the form of personalized video, which can be delivered as a link in Email of when the user revisits the site, can achieve this. The Email is sent using transaction email API of Adobe Campaign

Landing page can be customized with a personalized video link with an integration of Mediawide CMP, Adobe Commerce Cloud, Adobe Target and Adobe Analytics. In a typical use case of shopping cart abandonment, the visitor on a subsequent visit is presented a landing page with a personalized video offering special deals for products in the abandoned shopping cart

1. Adobe Commerce Cloud (Magento) updates Adobe Target with visitor ID and dynamic data related to abandoned shopping art

2. Magento updates CMP with visitor ID and dynamic data 3. CMP build the link for personalized video and updates Target linked to the visitor

ID


4. The visitor re-visiting the store is presented a landing page with a personalized video

Adobe Target Integration with Magento

Creating a new Activity in Adobe Target a) Click on create activity ‘A/B Test’

b) Select Web as Platform and Enter activity url. Click next.


c) Enter a name for the activity at the top left corner

d) Click Next.


Audience, Traffic Allocation Method and the percentage for the visitor experiences. • Create New Audience: Under audience option click replace audience to create

a new set of audiences. You can create an audience from the Audience tab on the target home page.

• Enter Audience Name and Add Custom Rules for target-global-mbox. Click

Save.

The new audience created has been added to the audience library. Choose this new audience to be used as the targeted audience.


• Set the targeting allocation method to Manual and set 100 percent to Experience B.

• Click Next


• On Goals & Settings under Goal Metric set the Primary Goal to ‘Engagement’ and ‘Page views’. Click Save and Close.

Editing the experience for the visitor audience a) Click Edit Experiences to add custom code for Experience B. Click Save & Close.

• Select Activate to make the newly created activity live.


Adobe Experience Cloud Activation • Go to ‘Launch by Adobe’ and create a new property. Provide the property

details such as Name, Platform and Domain. Click Save.

• Now create new rules for the property.


• Add Data Elements

• Add ‘Adobe Target’ and ‘Experience Cloud ID Service’ Extensions.


• Under Environments, click on the Install option for the required environment. This will provide us with web install instructions. Copy the script code and add it to your page head.


• Under Publishing click ‘Save & Build’ button.

Update video url value to Visitors property into Adobe Target from Magento Add following script to update the video url :

<script src="//assets.adobedtm.com/launch-EN231ced6de5ef4c40bac492db08042a33-development.min.js" async></script> <script> var datalayer = {}; var updatedvideourl = ""; function updatevalue() { var url = " "; url = document.getElementById("urlInput").value; updatedvideourl = url; $("#cartAddition1").trigger("click"); } function updatetarget() { datalayer.updatedvideourl = updatedvideourl; } </script> <input type="button" style="display:none" id="cartAddition1" value="update video url" onclick="updatetarget()" />


• Show Video Popup Add following script on Magento home page. Adobe Target will check the visitor and its videos url and call the defined method to show the popup.

<script src="//assets.adobedtm.com/launch-EN231ced6de5ef4c40bac492db08042a33-development.min.js" async></script> <script> var visitorvideourl = ""; function showPopup(url) { triggerPopupWindow(url); } function triggerPopupWindow(visitorvideourl) { if ($.trim(visitorvideourl) != "") { $("#videoFrame").attr('src', visitorvideourl); //$('#myModal').modal('show'); var test = 1; document.getElementById('videoFrame').onload = function() { // __doPostBack('ctl00$ctl00$bLogout',''); if (test == 1) { $('#myModal').modal('show'); $('#exampleModal').on('show.bs.modal', function(event) { $("#videoFrame").attr('src', visitorvideourl); }); } test++; } $("#myModal").on('hidden.bs.modal', function() { $("#videoFrame").attr('src', ''); }); } } </script> <div class="modal fade" id="myModal" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog modal-dialog-centered modal-lg" role="document"> <div class="modal-content"> <div class="modal-body"> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true"></span> </button> <div class="embed-responsive embed-responsive-16by9"> <iframe class="embed-responsive-item" id="videoFrame" src="" allowfullscreen></iframe> </div>


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