what is digital marketing and why does your startup or small business need it?

What is Digital Marketing?

It’s just easier if we show you.

It’s Those ads you see on Facebook

It’s Talking to Online Influencers

It’s Pitching Online Publications

It’s Social Media

It’s Those ads you see on Instagram

It’s Analytics

It’s Graphs

It’s Numbers

It’s Those ads you see on Twitter

It’s Content

It’s coding

It’s SEO

It’s Infographics

It’s Video

An Example

Goal

Launch app and obtain 50,000 downloads by the end of December 2015

. . . and they came to us in September . . .

So what did we do?

❏ We did keyword analysis❏ We did market analysis❏ We did competitor analysis❏ We brainstormed❏ We designed ads❏ We wrote social media posts❏ We shot video❏ We wrote content❏ We made infographics❏ We coded them onto the site❏ We pitched❏ We pitched again❏ We looked at the numbers❏ We measured results❏ We adjusted strategy❏ We rinsed, then repeated

#Giftface

Gift Guides

Okay, Lots of Stuff, but did it work?

Okay, Lots of Stuff, but did it work?

But what about the initial goal?

In order to hit the initial goal, we needed to average 410 downloads per dayLuckily for us, we averaged 850Are you good at math?That’s 103,645 downloads--more than twice the

original goal

Here’s the chart to prove it

So what does that mean for your business?

You are the expert on your business, product, service, etc.

What are your goals?

Who is your audience?

How can you reach them?

Can I do it myself?

Is there hope?!?!?!

Who are your influencers?

Paid or organic?

What is your demographic?

Why aren’t people engaging?

Can you monetize?

What do they value?

SEO? What is SEO even?

So Why Even Do It?

IT’S CHEAPALL YOU NEED SOME SKILL

Don’t STRESS about it.

You can learn as you go along. (GO BRAID!)

FUN

CREATIVE

INTERACTIVE

YOU CAN LEARN MORE ABOUT YOUR BUSINESS THROUGH THE PROCESS

YOU CAN REACH PEOPLE

WORLDWIDE

EASY TO

ANALYZE

OUR SERVICESand future topics :)

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@wallarooJeff

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