what is the social media revolution? separation information means of distribution

What is the social media revolution?

Separation

Information Means of distribution

Traditional mediaDigital marketing

Social media

Its different

Doesn’t understand the difference Understands the difference

CONVERSATION

CONTENT

COMMUNITY

We like what you do

We don’t like what you do

Who are you, what do you do

Here’s how to make it better

Gartner Hype Cycle

Gartner Hype Cycle

FalseEngagement

Arrival of Intelligence

Productive Engagement

“Social media is a new channel you can use to

‘reach out’ to your citizens”

WRONG!

Get the connected crowd to support what you do, rather

than replace what you do

“Facebook (Twitter, blogs, YouTube) is a form of media or content platform”

WRONG!

Four pints of Facebook, three glasses of Twitter and a blog

“Our objective is to grow our Facebook fan base”

Social media is not good for communicating with all

of your audience

Social media is about communicating with exactly the right people at exactly

the right time

Individuals will not want to be managed within communities

controlled by institutions

Individuals will form communities to

manage their interaction with

institutions

Community

Gartner Hype Cycle

FalseEngagement

Arrival of Intelligence

The arrival of intelligence

Picture of accountant

What is the value of a ?Discovery of the

right conversation

Gartner Hype Cycle

FalseEngagement

Arrival of Intelligence

Productive Engagement

Social media is not a function of communications

Social media is changing the relationship between individuals and institutions

CONVERSATION

CONTENT

COMMUNITY

We like what you do

We don’t like what you do

Who are you, what do you do

Here’s how to make it better