what is user experience

WHAT ISUSER EXPERIENCE?Pradeep NayarDec 16, 2011

ABOUT ME

• User Experience Principal at Tribune Company, Chicago

• Worked on several websites, web apps, mobile websites,

iPad/iPhone/Android/Win 7 phone & tablet apps

• 1999: Graduated with a B.E (Computer Science)

• 2002: Gradated with a M.S (Computer Science)

• Worked as a back-end Java developer

• Moved to front-end (Ajax) development

• Stumbled upon this thing called “User Experience”.

• Obsessed about product design, user interfaces and solving problems

@designonmymind

TOPICS I WILL COVER...

• What is USER EXPERIENCE?

• Core UX principles

• What is User-Centered Design?

• Parts of UX

• Some examples

• How do you get in to the field of UX?

WHAT ISUSER EXPERIENCE?

UX is the art & science of making better products for consumers.

UX is the art & science of making better products for consumers.

UX is the art & science of making better products for consumers.

UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.

UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.

Don NormanCoined the word “User Experience” in the 90s

UX PRINCIPLE #1

Know your user.

Developer Consumer

Business Owner

I have an idea!

Developer Consumer

Business Owner

Developer Consumer

Business Owner

• Business goals• How to make $$$$

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

• Code reusability• Maintainability

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

Develops product

• Code reusability• Maintainability

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

What the %&^%!?

• Code reusability• Maintainability

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

Develops product

Who focuses on the consumer?

• Code reusability• Maintainability

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

Develops product

• Code reusability• Maintainability

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

UX Professional

Develops product

• Consumer needs• Bridges consumer needs,

business goals & technical feasibility

UX Professional

• Code reusability• Maintainability

Gives requirements

Developer Consumer

Business Owner

• Business goals• How to make $$$$

Develops product

Business Goals

Technical Goals

FIND THE SWEET SPOT

User Goals

UX

UCD - USER CENTERED DESIGN

UCD is the art & science of making products around the consumers.

UX PRINCIPLE #2

Never assume your user needs.

Aren’t we consumers too?Not Always.

Aren’t we consumers too?You have a vested interest in the product.

PARTS OFUSER EXPERIENCE

{UX

User Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

PARTS OF UX

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

• Surveys• User Interviews• Competitive Analysis

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

• Content Inventory• Copy writing

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

• Site maps• Wireframes• User Flows

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

• User Flows• Prototypes

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment • Usability Testing• Cognitive walkthrough• Heuristic Evaluation

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment• Design Mockups• Style Guides

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

PRODUCT DEVELOPMENT CYCLE

DiscoveryUser Research

Content Strategy

InformationArchitecture

Usability Engineering

Visual Design

Interaction Design

Definition

Development

Deployment

• Site Metrics• Surveys• User Interviews

UX IN PRACTICE

HOW DO YOU GET IN TO UX?

• Consider incorporating UX in your projects.

• Read about it (Books, Blogs, Podcasts, Videos)

• Higher education (Masters, Certifications from HFI)

Questions & Commentsprad.nayar@gmail.com

Thank You :-)