what is user experience
DESCRIPTION
A short presentation I gave at Krishna Engineering College, Coimbatore on what exactly is user experience. The audience were both graduate and under-graduate students of engineering.TRANSCRIPT
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WHAT ISUSER EXPERIENCE?Pradeep NayarDec 16, 2011
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ABOUT ME
• User Experience Principal at Tribune Company, Chicago
• Worked on several websites, web apps, mobile websites,
iPad/iPhone/Android/Win 7 phone & tablet apps
• 1999: Graduated with a B.E (Computer Science)
• 2002: Gradated with a M.S (Computer Science)
• Worked as a back-end Java developer
• Moved to front-end (Ajax) development
• Stumbled upon this thing called “User Experience”.
• Obsessed about product design, user interfaces and solving problems
@designonmymind
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TOPICS I WILL COVER...
• What is USER EXPERIENCE?
• Core UX principles
• What is User-Centered Design?
• Parts of UX
• Some examples
• How do you get in to the field of UX?
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WHAT ISUSER EXPERIENCE?
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UX is the art & science of making better products for consumers.
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UX is the art & science of making better products for consumers.
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UX is the art & science of making better products for consumers.
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UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.
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UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.
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Don NormanCoined the word “User Experience” in the 90s
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UX PRINCIPLE #1
Know your user.
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Developer Consumer
Business Owner
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I have an idea!
Developer Consumer
Business Owner
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Developer Consumer
Business Owner
• Business goals• How to make $$$$
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Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
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• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
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Develops product
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
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What the %&^%!?
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
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Who focuses on the consumer?
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
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• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
UX Professional
Develops product
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• Consumer needs• Bridges consumer needs,
business goals & technical feasibility
UX Professional
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
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Business Goals
Technical Goals
FIND THE SWEET SPOT
User Goals
UX
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UCD - USER CENTERED DESIGN
UCD is the art & science of making products around the consumers.
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UX PRINCIPLE #2
Never assume your user needs.
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Aren’t we consumers too?Not Always.
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Aren’t we consumers too?You have a vested interest in the product.
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PARTS OFUSER EXPERIENCE
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{UX
User Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
PARTS OF UX
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Surveys• User Interviews• Competitive Analysis
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Content Inventory• Copy writing
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Site maps• Wireframes• User Flows
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• User Flows• Prototypes
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment • Usability Testing• Cognitive walkthrough• Heuristic Evaluation
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment• Design Mockups• Style Guides
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
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PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Site Metrics• Surveys• User Interviews
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UX IN PRACTICE
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HOW DO YOU GET IN TO UX?
• Consider incorporating UX in your projects.
• Read about it (Books, Blogs, Podcasts, Videos)
• Higher education (Masters, Certifications from HFI)
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Thank You :-)