what makes a business (and digital marketing agency) succeed?

Simon Melaniphysimon@refreshedmedia.comwww.refreshedmedia.com 01202 41 41 01

Today’s session

1.What’s it like to run a business?

2.What makes success?

3.What helped make Refreshed

4.Your questions

The Emerge Group

• 35 year old shareholder & MD Refreshed Media

• GCSE business studies & A-level • BSc Software Engineering

• Businesses• pinboards // promo company• run club nights• DJ agency• headphone boosters• Impact Internet Services• Refreshed Media

Simon Melaniphy

About Refreshed Media…

Full service

• Established 2003.

• 15 professionals covering the digital marketing mix

• Bournemouth based.

Award winning

• 2 x Interactive Media Awards 2007.

• 2 x Interactive Media Awards 2008.

• Web awards 2007 “outstanding achievement”.

• NMA Top 100 Agencies 2008: Top 5 in South West

• “Trade facing website of the year” at Travel Trade

Gazette awards

The Emerge Group

Refreshed Media is proud to be part of The Emerge Group.

A group with income of over £30m

The Emerge Group have offices in:

- Bournemouth (head office) - Reigate - Manchester - Edinburgh

The Emerge Group

Welcome to our World;Examples of our WorkSome clients

BBC Radio 1 Interactive Video Campaign

RM Interactive Game and Facebook Application

Complete Cruise Solution

Meetdraw

Welcome to our World;Examples of our WorkWhat’s it like to run

a business?

The Emerge GroupWhat’s it like to run a business?

Welcome to our World;Examples of our WorkWhat makes

success?

The Emerge GroupWhat 4 qualities helped these people achieve?

Vision

Belief

Determination

Passion

The Emerge GroupStart with the end in mind

…but enjoy the journey…and celebrate!

The Emerge Group

Product specialist

The Team – !!!!!!!! MASSIVELY IMPORTANT !!!!!!!!

Sales / Marketing /

Account Management

Accounting & administration

Leadership & vision

The Emerge GroupKeep Learning

“Delayed gratification”

The Emerge GroupKeep Learning

• From technician to entrepreneur

• Build systems

The Emerge GroupKeep Learning

• “There is always a way if you’re committed”

• “The path to success is to take massive, determined action”

• “Stay committed to your decisions, but stay flexible in your approach”

• “Setting goals is the first step in turning the invisible into the visible”

• “Passion is the genesis of genius”

• Watch for plateaus

The Emerge GroupKeep learning

The Emerge GroupKeep Learning

The Emerge GroupKeep Learning…from a mentor?

The Emerge GroupGrow your network

The Emerge GroupYou don’t need money (well perhaps a little!)

Welcome to our World;Examples of our WorkThings that helped

make Refreshed

The Emerge Group

• Do what you love and what you’re best at….

• Clients love it!

• Makes the hard times easier

Passion!

The Emerge GroupLook big from the start!

The Emerge GroupFocus!

The Emerge GroupGreat Team!

The Emerge GroupSales & Marketing!

The Emerge GroupGood accounting and forecasting!

The Emerge GroupWork hard!

Welcome to our World;Examples of our WorkSummary

The Emerge Group

1. Can you do it? Yes! But do you really want it?

2. Keep learning

3. Sales is as important as the product

4. Build the team

5. Keep passionate and enjoying it

The most important bits

Welcome to our World;Examples of our WorkAny questions?

simon@refreshedmedia.com

www.refreshedmedia.com