what role is social data playing in digital transformation? fom
Post on 14-Apr-2017
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What role is social data playing in digital transformation?
Joel Windels / VP Inbound Marketing
1@Linkyeah | @Brandwatch
@Linkyeah | @Brandwatch
1200+ clients in 20+ international markets 97% customer satisfaction
350 strong development & services TeamRapidly growing revenue 101% YOY
International New York/San Francisco/Brighton/Berlin/LondonA scalable proprietary solution supporting 43 languages
3@Linkyeah | @Brandwatch
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Changes
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Change is around us
@Linkyeah | @Brandwatch
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How do businesses adapt?
@Linkyeah | @Brandwatch
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How do businesses adapt?
@Linkyeah | @Brandwatch
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Printing presses
@Linkyeah | @Brandwatch
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Soap operas
@Linkyeah | @Brandwatch
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How do businesses adapt?
@Linkyeah | @Brandwatch
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Wal-Mart
@Linkyeah | @Brandwatch
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Amazon
@Linkyeah | @Brandwatch
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Business Technologies
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Martech has emerged
@Linkyeah | @Brandwatch
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Across the enterprise
@Linkyeah | @Brandwatch
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Social business
“Successful social business requires more than a Facebook page and hiring a community manager; it requires a new model with an integrated approach across all functions of the company.”
Andrea Cook social media editor and creator of Digital Dash
@Linkyeah | @Brandwatch
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Social for marketing
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Social media for marketing
@Linkyeah | @Brandwatch
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Social for customer service
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Social media for customer service
@Linkyeah | @Brandwatch
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Social for the unexpected
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Social media for the unexpected
@Linkyeah | @Brandwatch
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Social for CX
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Social media for reactive customer experience
@Linkyeah | @Brandwatch
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Social media for proactive customer experience
@Linkyeah | @Brandwatch
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Social media with location data
@Linkyeah | @Brandwatch
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Social for market research
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Social media for market research
@Linkyeah | @Brandwatch
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Social for CRM
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Social media for strategic sales
@Linkyeah | @Brandwatch
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The future of social?
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Financial performance?
@Linkyeah | @Brandwatch
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Blended data?
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Supply chain management?
34@Linkyeah | @Brandwatch
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A social business
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Social business
“the future is already here — it’s just not evenly distributed.”
William Gibsonnovelist and ‘noir prophet’
@Linkyeah | @Brandwatch
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Social business
“52% of executives say that social business is important to their companies today.”
- MIT Sloan ReviewMIT SMR / Deloitte Digital Business
Global Executive Study & Research Project, 2014
@Linkyeah | @Brandwatch
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Social business
“86% say it will be vital in three years”
- MIT Sloan ReviewMIT SMR / Deloitte Digital Business
Global Executive Study & Research Project, 2014
@Linkyeah | @Brandwatch
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Social business
@Linkyeah | @Brandwatch
MIT SMR / Deloitte Digital Business Global Executive Study & Research Project, 2014
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Social data maturity
@Linkyeah | @Brandwatch
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Altimeter model
Centralized Distributed Coordinated Multiple Hub & Spoke
Holistic
25-30% 25-30% <30% <15% <5%
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How do you get there?
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Heineken
@Linkyeah | @Brandwatch
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Monster
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MoneyGram
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American Bank
@Linkyeah | @Brandwatch
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IKEA
@Linkyeah | @Brandwatch
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Jaguar
@Linkyeah | @Brandwatch
@Linkyeah | @Brandwatch
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