what social marketing can learn from commercial marketing
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What social marketing can
learn from commercial
marketing
Marasie Schumacher
SUS 6060
February 19, 2011
Commercial marketing-(n.)
[kuh-mur-shuhl mahr-ki-ting]
The process of planning and
executing the conception,
pricing, promotion, and
distribution of ideas, goods,
and services.
Social marketing-(n.)
[soh-shuhl mahr-ki-ting]
A process that applies
marketing techniques to
influence target audience
behaviors that benefit
society as well as the target
audience.
Lessons from commercial marketing
Has marketing gone too far?
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