my $10,000 giveaway mistake | learn as i learn - digital marketing
TRANSCRIPT
What Can We Learn From Dri0: How to gain social media followers from a giveaway.
Example: Dri5 Instagram giveaway to celebrate the success of their podcast.
Why Was This Giveaway Effec>ve? In order to enter the giveaway, a person was required to do two things:
1.Start following Dri5 on Instagram. 2.Input a quesEon for the Dri5 podcast as an Instagram comment. This quesEon for the Dri5 podcast must tag three friends.
The Strategy ExponenEally gain new followers by requiring anyone who signs up for the giveaway to follow Dri5 and tag three friends.
It generated big league aMenEon, but here were my problems:
1.I only required an email address to enter. 2.I did not adequately promote the giveaway. 3.Most importantly, I did not run a post-‐giveaway content sharing campaign to capitalize on the momentum created by the giveaway.
Here’s what should have happened if the giveaway were done properly:
1.Generated new social media followers. 2.Re-‐energized exisEng social media followers.
1.Announce upcoming giveaway. 2.Launch giveaway. 3.Promote giveaway. 4.Announce the winner. 5.Launch post-‐giveaway content sharing plan. 6.Announce next upcoming giveaway. 7.Repeat steps 2-‐6 above.
These are the 7 steps I would follow:
In the weeks ahead, I will share how I would execute the giveaway I ran a few years ago, if I could do it again today using social media.