what's hot and what's not to homebuyers

What buyers consider to be home essentials now

What’s hot and what’s not to British homebuyers

What buyers like to see in a prospective new home

Sources:HOA, Halifax, The Guardian

Online survey of 2,019 randomly selected British adults in February 2014 conducted by Vision Critical on behalf of Gocompare.com

HOT & NOTS

HOME ESSENTIALS

Have we recovered from the property crash?THE PROPERTY MARKET

TOP FEATURES

Showers are preferred over baths

61% 53%

More buyers would rather have good mobile signal than working home security

34% 23%

More than double the amount of buyers think good local shops are more important than good local schools

52%20%

Good broadband is more important than friendly neighbours

54% 48%

Period features lose out to space for big TVs

10%9%

Most buyers would prefer a garden over a garage

68%41%

There are currently 5 million people in Britain who are looking to move onto the property ladder, along with 17 million people who are already on it. But what do buyers look for in a prospective home?

What puts buyers off a prospective new homeTURN-OFFS

1122

3

46 64

5

53

A new boiler/central heating system

En-suite bathroom

Wood �ooring

Home o�ce

A garageOpen plan kitchen/diner

Damp/stained walls

No garden

Bad smells

Dark rooms/poor natural light

Bad DIY

No parking

21 1

3

4

5 6

2

3

4

56

2007 2008 2009 2010 2011 2012 2013

359,90

0

192,30

0

196,60

0

198,60

0

193,00

0

217,90

0

265,00

0

Number of first-time buyers

The total number of first-time buyers in 2013 was the highest recorded since 2007.This was a rise of 22% from 2012, the strongest annual increase in more than a decade.

726The number of properties sold to first-time buyers per day in 2013 is an astonishing:

PROPERTY