what's new in student recruiting?

What's New in Student Recruiting?

Lauren Fogarty Global Solutions Lead

13% of LinkedIn members are students & recent graduates….

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…and this is our fastest growing segment

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…spread around the globe

Americas

49%

EMEA

30% APAC

21%

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University Pages

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Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Unparalleled graduate destination data

Who are these student members in the UK?

LinkedIn Confidential ©2013 All Rights Reserved

Who are these student members in the UK?

LinkedIn Confidential ©2013 All Rights Reserved

Where can you engage UK students on LinkedIn?

Connect & Communicate

48% Network with

others

Research People & Companies

64% Learn about what

others are doing

Professional

Insights

65% consume content

or contribute to discussions

Seek Career

Opportunities

15% Actively research

job opportunities

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Connect & Communicate

Students are actively building a network…..

In June 2014, students in the UK added

10% more connections to their

network than professionals

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Research People & Companies

Students are researching the network and updating their profiles…..

In June 2014, students in the UK updated

their LinkedIn profile 1.5x more than professionals

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Seek Career

Opportunities

UK students are actively looking for career opportunities…..

UK students are 1.5x more likely to

view at least one job per month than professionals

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52%

47%

46%

43%

41%

39%

37%

36%

33%

33%

Good work/life balance

A place I would be proud to work

Strong career path

Ability to make an impact

Culture that fits my personality

Strong employee development

Challenging work

Good relationship with your colleagues

Excellent compensation & benefits

Job security

Students in the UK are looking for jobs with balance

Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30

What are UK LinkedIn student members looking for in a job?

52%

47%

46%

43%

41%

39%

37%

36%

33%

33%

Good work/life balance

A place I would be proud to work

Strong career path

Ability to make an impact

Culture that fits my personality

Strong employee development

Challenging work

Good relationship with your colleagues

Excellent compensation & benefits

Job security

UK Students UK Professionals

UK students have different priorities to professionals…

What are UK LinkedIn student members looking for in a job?

Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30

Isabella establishes her professional identity on LinkedIn

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The student jobs portal makes it simple for grads to discover jobs

Student Jobs Portal

Isabella

Engineering

BEng, 2014

Mechanical Engineer National Grid

XYZ Co.

Nuclear Engineer

JOBS YOU MAY BE INTERESTED IN

Students are twice as likely to engage with a Job on Mobile

Amazon

XYZ Co.

Engineer

JOBS YOU MAY BE INTERESTED IN

Engineer

Pamela

Computer Science

BEng, 2013

Jobs automatically circulate – auto-matching & active searches

View Jobs on Mobile

Apply to Jobs on Mobile

Promote Student & Grad Jobs at Scale

Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS

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Display specific content targeted at students

Start a conversation with your Student & Grad audience in Groups

Net-a-Porter

“CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro-

actively connect through LinkedIn with the most promising graduates.”

Lucy Birchenough, Recruitment Manager Net-a-Porter Group

Source ahead of time like Trip Advisor

Start a new Following

Raise Awareness of your graduate program with media

Targeted Ads

Management Consultancy Client X

Goal: Raise Awareness of Graduate Programme to compete with “Big Four”

Solution: “Campus Drive”

media campaign

Results: 575 quality candidates pipelined

Targeted InMails

Invite students to apply to your graduate programme

Targeted InMails

FMCG Client X

Goal: Quality over quantity. Pre-select their ideal graduate

candidates

Solution: “Campus Drive” media campaign

Results: 650 qualified

candidates registered for graduate program online

workshop

Start Today!

1. Students are 1.5x likely to view a job on LinkedIn

than a professional so Post your Grad Jobs for FREE

2. 64% of Students members research people & companies

Make sure you are displaying relevant student content

3. Request insights from your LinkedIn rep to identify

‘sweet spots.’ Target this audience with high yield

marketing