whatusersdo insight show_june_2013

Multi-channelLee Duddell, Founder

www.whatusersdo.com@whatusersdo

Three…

• slides on WhatUsersDo

• insights

• challenges

and three users!

Three slides on WhatUsersDo

1. Clients

You

2. Users into your organisation

3. Multiple devices

Three insights

• Store locator

• Device switching

• expectations

1. Store Locator

32% of UK consumers have used their

mobiles to find nearest store opening

times

1. Store locator

2. Device switching

• Because it’s hard to checkout

• Because they want the full experience

67%of users start on

a SmartPhone

& finish on a

computer (Google)

3. Users expect mobile

3 x as many

users expressed

“mobile website”

expectation in

2013 vs 2012 (WhatUsersDo)

Three challenges

• organisational

• getting behind the data

• getting the basics right

1. Organisational challenges

1. Organisational challenges

Silos

No ownership of User Experience

Skill-set

2. Get behind the data

Data without user insight only tells you

WHAT or HOW MANY

not WHY

2. Get behind the data

3. Get the basics right

How to get the basics right?

3. Get the basics right

“…we don’t even cross their minds when

shopping online”

Claire Zuurbier, M&S

3. Get the basics right

78% committed to delivering the best UX

BUT 62% base design decisions on

hunches and guesswork

Thank you

F292

STOP guessing. Find out WHY.

Thank you

3. Get the UX Survey

Tweet this if you’d like the report:

@whatusersdo uxsurvey