when bigger is better: nokia's scale and reach means opportunity for developers - nokia world...

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Building the New Ecosystem Marco Argenti SVP, Developer Experience & Marketplace

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We’re delivering results faster than ever

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Great Platforms

Great, Locally relevant Apps

Great Products

Building the new ecosystem

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44% of Smartphone owners are considering purchasing

a Windows Phone

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market share predicted by 2015

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operators and retailers

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Windows Phone Marketplace

Since partnership announcement

growth

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Developer Platform

Matt Bencke General Manager – Windows Phone Developer and Marketplace

Windows Phone

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Developers

Top Titles

Design Support

Marketplace Payments

Merchandising

Marketing

We build the new ecosystem, together

Windows Phone

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Developers

.

.

Publishers

.

.

All about our consumers

Windows Phone

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vs. People Icons

Standing out from the crowd

Windows Phone

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Windows Phone

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Windows Phone

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Platform &

Tools

Cloud

Marketplace

Smarter Apps

Fun, familiar tools to build world-class Metro apps, fast

Freedom to enhance client experiences across devices

Finances and fame via a highly engaged set of customers

Safe, simpler, smarter way to enjoy all the apps and games you want

Building the New Ecosystem with Nokia

Windows Phone

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Success is a joint effort

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PRE-LOADED ON MILLIONS OF

HANDSETS AROUND THE WORLD

THE ESPN HUB

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39 BILLION MINUTES SPENT

WITH ESPN CONTENT ON MOBILE

THE ESPN HUB

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INTELLIGENTLY LOCALISED CONTENT

THE ESPN HUB

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FULL PERSONALISATION

DEEP PINNING

INTUITIVE DESIGN

MULTIPLE LANGUAGES

THE ESPN HUB

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Great brands & partners –anytime, anywhere

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EA Nokia Partnership

THE PROMISE –

two global companies deliver highly

entertaining, locally relevant content

across all Nokia platforms

EVERY demographic uses Nokia –

EA has games for EVERY demographic

EA already distributes games

to 100 countries via Nokia devices

Long-standing partnership with Nokia

and Microsoft – the three of us together

is an exciting prospect

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EA Nokia Partnership

40 free games for Nokia Series 40 devices

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EA Nokia Partnership

Exclusive experiences for Nokia Windows Phone users

EA Mobile Games — Strongest brands in market

Chillingo Games — Voice of the indie developer

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EA Nokia Partnership

Exclusive experiences for Nokia Windows Phone users

Hasbro Collection

Monopoly

Connect 4

Risk

Trivial Pursuit

Game of Life

Market

favourites all in one place

Yahtzee

Bop It!

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Sesame’s digital/mobile strategy going strong since 2005

Over 68 million Sesame Street content experiences in August alone

Includes video podcasts, YouTube channel, over 20 app’s, hundreds of TV episodes, thousands of songs, etc.

Nokia’s powerful

reach extends our

mission to kids

where and where

they need it most

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How can we use mobile technologies

to engage children and parents in a

rich, meaningful reading experience?

Sesame’s relationship with Nokia began in 2009 as a research project with one goal

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THE RESULT

Read Along with Elmo!

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The Opportunity is local...

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This is what local means

•Discovering apps that are locally relevant

•Removing barriers to entry

• Operator billing, Language, Affordable web

•Engaging with developers locally

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October 2011

June 2009

Nokia Store: More than 10 million downloads a day

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Nokia Asha Range

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20x growth in revenue and downloads

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Our next platform of choice

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Great Platforms

Great, Locally Relevant Apps

Great Products

The ecosystem is thriving. Join us!