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When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response

Presented by: Aileen Izquierdo

Heather Bermudez

Florida International University

@FIU_SCJ │ #FIUGSC

Ragan Social Media Conference 2020

1.TRUTH2.TRANSPARENCY3.TIMELINESS

1. Plan on a “sunny” day2. Discuss vulnerabilities with

constituents3. Redundancies

@FIU_SCJ │ #FIUGSC

Getting ahead of the narrative online and beyond

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Ragan Social Media Conference 2020

Thank you.Connect with us online:

carta.fiu.edu/gsc

@FIU_SCJ │ #FIUGSC

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