where2 0prezmatthiasgalica-110421151528-phpapp02
Post on 20-Jun-2015
192 Views
Preview:
DESCRIPTION
TRANSCRIPT
All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc.
What’s a QR code?
1
This ShareSquare QR code appeared on the packaging of 10k albums and 2.5k posters forartist Mitchel Musso’s release “Brainstorm”.
“Quick Response” code:
- designed for scanning with mobile phone cameras for a wide variety of applications & focal lengths- think physical hyperlink- big in Japan ~5 years
All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc.
Why It Took Off Abroad
2
- you try Kanji characters on a numeric keypad
- DoComo market domination = hardware and standards
- mobile web didn’t suck
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 3
Repent and Believe!
“Social Tipping Point” in U.S.A. Approacheth
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 4
Pre-req #1: Smartphone Hardware Inflection Point
All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc. 5
QR code scanning is free-riding on the comparison shopping use case, direct visibility to mainstream demo.
Pre-req #2: Groundswell of scanning apps
ShopSavvy> 16M installs
Redlaser> 9M installs
Scanlife> 5M installs
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 6
New web apps:- Getting faster- Offline caching now available- Mobile SEO ramping- ShareSquare already able to access device GPS for fine geo via browser - Mobile web ecommerce becoming more seamless
Pre-req #3: Improved Mobile Web Experience
All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc.
Obstacle: Domestic Fragmentation
7
Confusing the consumer
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 8
What We’ve Learned Thus Far
Why QR codes? • Point & scan = greater conversion than manual entry.• Cross-compatibility.• Kind of ugly = noticeable, memorable.
Who’s using them?Anyone who responds to a call-to-action like:• “I want to hear & see the artist now.”• “I want to win or get something free.”• “I want to connect on Facebook & Twitter.”• “I want to buy tickets & stuff right now.”
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 9
Real world banners are not “clickable” …yet.• Local, but not yet social & mobile. • $8B spent, few analytics.
The advertising industry yearns to be OOH, but demands engagement, metrics and more direct response.
There’s a Problem with Out-Of-Home
All Information Proprietary & Confidential | Copyright © 2010 ShareSquare, Inc.
NFC vs QR
10
Can and Do CoexistExample:
Pull Marketing >>> Redemption
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc.
Offline-to-Online Mobile Marketing Platform
11
Create HTML5 mobile web apps in minutes, instantly optimized for every mobile device.
Deploy Promotions, packaging & print enhanced with the corresponding QR code.
Track & Optimize Placements, video views, downloads, social media, contests, geo & ecommerce.
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 12
The Huge Network Effect Opportunity
During SXSW 2011:• “Most Scanned Band” contest.• Leaderboards spurred competition.• Geo maps illustrated scanning “hot spots” in Austin
All Information Proprietary & Confidential | Copyright © 2011 ShareSquare, Inc. 13
Scan This & Get a Promo Code, Yo
top related