who are they?. products hair care 3.3 oz. shampoo conditio ner hair wax moisturizinghair &...

Who are they?

Products Hair Care

3.3 oz.

SHAMPOO CONDITIONER

HAIR WAX

MoisturizingHair & Scalp Refresh

Clay Muscle Fiber Paste

Smooth

Create & Shape

Products Shave/Skin/Body

SKIN CARE

SHAVE

BODY CARE

End Users Target Market

MEN 25 -39

•35 Million people•Highest disposable income•Desire to look good•High Interest in trying new products•Heaviest product usage

MEN 40+want to

look YOUNG•Desire to remain forever young•Youthful appearance for career and social success•Thinning hair and dry aging skin

Mother, sister, friend, wife, partner, etc.

HOWEVER,

End Users Actual Market

“I’m a regular guy when it comes to grooming products, but I know that I take a little bit better

care of myself and use better products it will make a difference in how I look and feel”

REGULAR GUYS 18 – 70

Forget Metro Sexual!

End Users Actual Market

•Convenient & Simple to use

•No idea until they discover quality

•Once get to know quality, he becomes loyal

Trial is the key!!

Therefore...Men-U

•Compact size & Locking pumps (convenient & Trial)

•High performance (loyalty & repurchase)

•Limited SKUs (easy to understand and easy to use)

Where

Web Page

Internet Shopping Mall

Professional Outlets• Salons - 30,000 in U.S• Barbershops – 180,000 in US

What they have done?

Multi-award winning

Range of men’s grooming products available from top salons and barbershops

B 2 B Business

•Long term relationship with salons & barbershops

•Education

•Free merchandising tools (other brands charge for this)

What they want to accomplish?

Launching a new B to B website

•Increase brand awareness (professional trade)

•More website visits