who are we? pearson education: higher education professional education schools elt distributed...
Post on 25-Dec-2015
217 Views
Preview:
TRANSCRIPT
Who are we?
Pearson Education:
Higher Education
Professional Education
Schools
ELT
Distributed LearningPartner with universities to develop and market distance learning courses
Part one
How are publishers
using the web?
Why publish online?
More suitable format for directory-style resourcesHarrisons Online (McGraw Hill)
Ideal distribution mechanism for SOME resourcesJournal articles
Research in book format (eg OUP)
Adds to range of media for on-campus studentsInteractive questions
Means of adding community to distance learning
Textbook + companion
website
Customisable online content to support textbook
Customisable online content independent of
textbook
Web-based distance learning
courses
Pearson Education online
Market responsive
publishing
Companion websites
Chapter summaries
Quizzes
Lecturer resources
Student resources
Some interaction
Case studies
News links
Online courses
Concept summaries
Interactive exercises
Formative assessment
Case studies
Customizable tests and quizzes
Discussion questions
Annotated web links
Distance learning courses
Video introductions
Topic summaries
Distance learning courses
Interactive exercises
Online discussions
Pearson and universities
Using online coursesCoventry University
University of Huddersfield
Dublin City University
Glasgow Caledonian University
Paisley Business School
BI - The Norwegian School of Management
Grenoble ESC (France)
University College Dublin
Windesheim (Netherlands)
Nijenrode University (Netherlands)
Manchester Metropolitan University
Distance learning partnersEdinburgh Business School
University of Portsmouth
Chartered Institute of Marketing
Textbook + companion
website
Customisable online content to support textbook
Customisable online content independent of
textbook
Web-based distance learning
courses
Pearson Education online
Dep
th o
f re
latio
nsh
ip
Part two
How are publishers
changing the way they
operate?
Market / needs analysis
Market research
Target markets
Student profile
Competition
Pricing model
Cultural considerations
Profit and loss
Market entry strategies
Course coverage
Pedagogy
Roles and responsibilities
Technical requirements
Pearson Distributed Learning
Develop a business plan for the successful delivery of the course
Provide framework for project definition
Course specification
Detailed course outline
Detailed schedule and budget
Pearson Distributed Learning
Using expertise in content production, work with partner to:
write detailed course specification
establish structures, devise module-level templates etc
draw up schedules and costings
Set up systems
Commission / buy in html templates, Flash interactions etc
Set up LMS
Set up authoring systems
Pearson Distributed Learning
Advise on choice of LMS if appropriate
Advise on choice of CMS; ensure CMS is ready to receive content
Devise html templates, hard-copy designs,Flash interactions etc
Propose authoring solutions (template-driven)
Sample template
Set up content creation team
Authors
Project managers
Interaction designers
Graphic designers
Technical developers
Copy-editors
Proof-readers
Pearson Distributed Learning
Using existing networks:
recruit project managers, editors etc
set up team-building events, project meetings etc
Implementation
Write new material
Adapt existing material
Assemble Learning Objects into course
RevisionsRecruitment
Launch
Project management
Recruitment of students
Pearson Distributed Learning
RevisionsMarketing
Is this still publishing?
Traditional core strengthsBusiness planning
Content development
Sales and marketing
Redeployment to meet changing needs
Changing relationship with universitiesUniversities no longer just ‘consumers’
Universities offering flexible mix of online and on-campus units in a single programme
top related