why are we a twitter 1st museum?

Post on 27-Nov-2014

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A short talk on a recent update to our social media strategy at the Royal Ontario Museum. Includes data and why this social media activity is important for the Museum's long term goals.

TRANSCRIPT

Why are we a Twitter 1st museum?

@wrdodger #musesocial

Our platforms

Twitter Explained

Not playing flappy bird...

- @ROMtoronto tweets on

average 570 times/month

- Customer service, collections, research, replies, programs, exhibitions, jokes, images, videos, more IMAGES!

Four years of data...

How are WE leading the industry?

#FNLROM

#atROM

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